Understand the behavior and characteristics of your most loyal patrons through database analysis.
6 Steps to Implement a New Loyalty Program
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Insights to Increase Audience Engagement
Get to Know your Patrons
Determine the Optimal Loyalty Program
Create an ideal structure for your subscription and membership programs by using primary research to uncover patrons’ motivations.
Identify the Best Prospects
Use sophisticated statistical techniques to target your prime audience for subscriptions and memberships.
Measure Results
Determine the efficacy of your loyalty programs relative to your goals.
Hear From Our Clients
Fresh eyes and an external perspective can make a world of difference, and it certainly has in our work. From house filling strategies to maximizing revenue without friction, JCA's strategic eye—complemented with advanced analytic tools—has helped us test and embrace new strategies and make decisions more confidently. We've found great value working with JCA's consultants and look forward to continuing to work with this knowledgeable industry thought partner.
Erika Nelson, former Senior Marketing Director
Steppenwolf Theatre Company
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