Webinar | Going Beyond Dynamic Pricing: The Practice of Pricing Strategy
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Build Sustainable Revenue
Our pricing and revenue management expertise will help you maximize your income while also working toward your goals for accessibility and inclusion. We can help you build an income model that’s in tip-top shape to ensure your organization thrives in the post-pandemic era.
The Pricing Study
The Pricing Study is an in-depth analysis of your transactional ticketing data that results in actionable recommendations to improve your organization’s revenue and accessibility. Using insights from your audience’s behaviors, we’ll engage your stakeholders to establish optimal:
- House scaling
- Single ticket prices
- Subscription prices
- Dynamic pricing and discounting strategies
After an initial pricing study, our experts can help you manage demand-based pricing and inventory decisions throughout your season for optimal results.
Conjoint Analysis
Together with our partners at Baker Richards in the UK, we provide this sophisticated, survey-based analysis to help organizations engage their audiences and grow revenue in a post-COVID era. Conjoint analysis employs decision modeling to predict audience behavior and understand patrons’ interest and motivations. The results help you make key decisions regarding programming, pricing, membership benefits, messaging, and more.
A Conjoint Analysis is suitable for both performing arts organizations and cultural attractions.
The Pricing Workshop
The Pricing Workshop is a half-day session in which our expert consultants transfer knowledge on pricing theory and best practices to your team. Your team will leave with a roadmap for creating and implementing a revenue-generating pricing strategy.
The RMA, Revenue Management Application
The RMA is a desktop application used by 80+ organizations worldwide that helps you manage pricing and inventory with ease and sophistication. Our consultants make sure you get the most out of the software and your strategy.
Hear From Our Clients
JCA provided a great combination of expertise and outside perspective to help us rescale our house. They gave us smart, well-thought-out suggestions which are already making a positive impact on our ticketing and seating efforts. I definitely recommend them.
Chris Cox, Director of Marketing & Communications
Pittsburgh Opera
JCA Arts Marketing has been an amazing partner to Jazz at Lincoln Center. They have been instrumental in helping us welcome in-person audiences back to our halls and meeting (if not beating) our revenue goals. We recently did a pricing study with them and were thrilled with the results. The insights they provided have been game-changing and we are confident we will continue to see the benefits for several years to come. The JCA Arts Marketing team is smart, strategic, and highly creative with their approach, in addition to being a pleasure to work with.
Gabrielle Armand, Chief Marketing Officer & Vice President, Brand, Sales, and Marketing
Jazz at Lincoln Center
Working with JCA Performing Arts consulting and the Revenue Management Application has been informative, educational, and profitable. Since 2018 we have had a 185% return on our investment. We look forward to applying the information we have learned during our recent patron survey and database analysis for even greater results.
Elizabeth Carlock, Ticket Services Manager
La Mirada Theatre
I have had the pleasure to work with JCA at two different major arts organizations, and have found them to be a smart, thoughtful, and useful partner. Both in large scale one-time projects like a comprehensive pricing study, or weekly tasks such as dynamic pricing and revenue maximization, it is great to work with folks with broad industry knowledge accompanied by a willingness to innovate. I have also found them especially helpful in achieving detailed, specific sales reporting and tracking that can answer questions from all corners of the organization.
John Zinn, former Director of Marketing & Sales
Oregon Symphony
My team at Jazz at Lincoln Center worked with JCA on new pricing for this season. Jamie Alexander and Andrew J Moreau were incredibly detailed and thorough in creating the new pricing with data behind it. As a result, we’ve seen some great success in greater ticket sales.
Colleen Verbus, Assistant Director, Strategy & Operations, Marketing & Sales
Jazz at Lincoln Center
JCA has greatly helped Ballet Arizona harness future revenue potential by performing seating chart price zone audits and guiding new box office staff by helping them understand, analyze, and utilize patron data. They were excellent in creating a dynamic pricing plan for our Nutcracker performances—one we plan to continue this season. JCA’s help throughout the past year has set Ballet Arizona up for success as we emerge from the COVID pandemic.
Chris Knudsen, Box Office Manager
Ballet Arizona
Jennifer and Andrew led with data to help us make some big decisions as part of a strategic initiative to rescale our hall an restructure our pricing to prioritize both the value of our artistic product and the importance of accessibility for all. They provided an incredible level of technical marketing and performing arts ticketing knowledge combined with empathy and professionalism. Our patrons are excited about the changes and the community is responding favorably to increased access to our orchestra's work!
Jessica Satava, Executive Director
Johnstown Symphony Orchestra
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