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Segmentation Engine Feature Focus: Custom Audience Segmentation
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Audience Segmentation Made Easy
Utilizing your customer data in Tessitura, the Segmentation Engine automatically creates sophisticated segments. Whether you are in marketing, ticketing, or development, you can use Segmentation Engine to send the right message to the right people at the right time.
Messages that Matter
Ready-Made, Dynamic Segments
Instantly create segments based on recency, frequency, and value that update nightly as behavior changes.
Tessitura Integration
The Segmentation Engine is integrated with Tessitura, so you can tag patrons’ accounts with their segments.
Patron Flow Analysis
Understand patron flow—from single-ticket buyer to subscriber and beyond—to target segments with opportunities for growth.
Repertoire Scoring
Score your repertoire to target patrons who are most likely to attend upcoming programming.
Hear From Our Clients
Our customer segmentation drives our whole marketing strategy and the Segmentation Engine lets us take it to the next level!
Becky Loftus, former Head of Audience Insight
Royal Shakespeare Company
H+H had conducted an in-depth analysis of our audience's 'lifetime value,' combining ticket and donation histories. This yielded a clear snapshot of different audience segments—but we wanted to keep the information dynamic month over month, year over year. We turned to the Segmentation Engine, and created an active platform view of each audience segment, enabling us to measure growth of the segment by tracking goals, activities, and results. JCA was instrumental in providing strategic guidance as we built this new system, and we're excited to accurately measure growth by segment going into future seasons.
Sally Bradford, Vice President of Marketing & Communications
Handel and Haydn Society
Our customer segmentation drives our whole marketing strategy and the Segmentation Engine lets us take it to the next level!
Becky Loftus, former Head of Audience Insight
Royal Shakespeare Company
H+H had conducted an in-depth analysis of our audience's 'lifetime value,' combining ticket and donation histories. This yielded a clear snapshot of different audience segments—but we wanted to keep the information dynamic month over month, year over year. We turned to the Segmentation Engine, and created an active platform view of each audience segment, enabling us to measure growth of the segment by tracking goals, activities, and results. JCA was instrumental in providing strategic guidance as we built this new system, and we're excited to accurately measure growth by segment going into future seasons.
Sally Bradford, Vice President of Marketing & Communications
Handel and Haydn Society
Our customer segmentation drives our whole marketing strategy and the Segmentation Engine lets us take it to the next level!
Becky Loftus, former Head of Audience Insight
Royal Shakespeare Company
H+H had conducted an in-depth analysis of our audience's 'lifetime value,' combining ticket and donation histories. This yielded a clear snapshot of different audience segments—but we wanted to keep the information dynamic month over month, year over year. We turned to the Segmentation Engine, and created an active platform view of each audience segment, enabling us to measure growth of the segment by tracking goals, activities, and results. JCA was instrumental in providing strategic guidance as we built this new system, and we're excited to accurately measure growth by segment going into future seasons.
Sally Bradford, Vice President of Marketing & Communications
Handel and Haydn Society
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