Let us help you optimize pricing to balance revenue and accessibility. We’ll help you design the ideal pricing strategy to increase revenue momentum now and in the future.
Transform Your Data into Action
Start leveraging your data more effectively to reach your goals. Our deep industry experience as strategy & insights consultants means we have worked with hundreds of museums, dance companies, opera companies, performing arts centers, symphonies, theatres, and more to strengthen their strategies for connecting with audiences. We’ll do the same for you.
Audience Research & Analysis
Drawing from customer transactional data and advanced predictive techniques, we’ll help you get clarity on how your patrons act today—and what you can expect from them tomorrow.
Marketing Services
Our expert strategy & insights consultants have the industry knowledge, experience, and tools to advance your marketing initiatives. From campaign planning to interim staffing support, our team can help you leverage your data to increase revenue, boost attendance, and grow patron value.
Subscriptions & Memberships
Develop a loyalty strategy based on data, not guesswork. We use in-depth database analysis and primary research to produce engaging, effective loyalty programs that help you achieve your subscription and marketing goals.
Study
Trends in Audience Behavior: Loyalty Programs
Read our new study on loyalty programs. We conducted this study to measure how much of a future traditional fixed subscriptions have versus newer loyalty programs—like choose-your-own subscriptions, memberships, and ticket credits.
The study includes our key findings and suggestions on subscriptions and loyalty programs for 2024.
Helping These Organizations Enrich the World
Hear From Our Clients
JCA Arts Marketing has been a key collaborator in our journey to developing a more sustainable business model. We’ve taken advantage of JCA’s full suite of services, including audience research, pricing, interim staffing, and CRM optimization. Each interaction with their team of experts has provided us with invaluable insights and support during a pivotal time for our organization and the performing arts sector. When we’re faced with a major opportunity or challenge, we call on JCA first!
Javier Dubon, Director of Marketing & Sales for Oregon Shakespeare Festival
Oregon Shakespeare Festival
JCA Arts Marketing has been an amazing partner to Jazz at Lincoln Center. They have been instrumental in helping us welcome in-person audiences back to our halls and meeting (if not beating) our revenue goals. We recently did a pricing study with them and were thrilled with the results. The insights they provided have been game-changing and we are confident we will continue to see the benefits for several years to come. The JCA Arts Marketing team is smart, strategic, and highly creative with their approach, in addition to being a pleasure to work with.
Gabrielle Armand, Chief Marketing Officer & Vice President, Brand, Sales, and Marketing
Jazz at Lincoln Center
Fresh eyes and an external perspective can make a world of difference, and it certainly has in our work. From house filling strategies to maximizing revenue without friction, JCA's strategic eye—complemented with advanced analytic tools—has helped us test and embrace new strategies and make decisions more confidently. We've found great value working with JCA's consultants and look forward to continuing to work with this knowledgeable industry thought partner.
Erika Nelson, former Senior Marketing Director
Steppenwolf Theatre Company
JCA’s findings have helped us grow in our understanding of how we can better serve existing audiences, while shining a light on how we might expand our reach and impact with new audiences in the future.
Joseph Specter, President and General Director
Arizona Opera
The JCA team were great listeners throughout our database project and delivered a final analysis that we can use cross-departmentally with confidence towards our audience objectives.
Barrett Shaver, former Director of Development
SFJAZZ
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