Study | Trends in Audience Behavior: Subscription Sales

Trends in Audience Behavior: Subscription Sales

As you are likely aware, many organizations have seen a steep decrease in subscription sales after reopening from the pandemic shutdown. As consultants, we often get questions from our clients like “how do we reactivate our subscriber base?”, “how do we find new subscribers?”, and even “is it time to abandon our subscription model?”.

We embarked on this study to gain a more thorough understanding of subscriber decline, and—more importantly—to find what clues and insights the data gives us regarding how to address the issue.

Download your copy of our study to view our key findings and suggestions on how to innovate your loyalty model.