Study | Trends in Audience Behavior: What’s Up in 2024?

The audience rebound continues… with new opportunity

In this study, we’ve analyzed ticket sales and audience trends from performing arts organizations around the country to see how the 2023-24 season performed relative to the previous season and the last season before the pandemic.

Encouragingly, the numbers continue on an upward trend from last season. We’re so close to returning to pre-pandemic levels of ticket sales, and we have already recovered the number of unique constituents in our audiences—a huge win!

We hope that you gain insights from this study that help you in your planning for the 2024-25 season.