Develop effective programs to grow patron value and engagement
Our subscription and membership consulting uses in-depth database analysis and primary research to understand the behavior of your loyal patrons, determine the best loyalty program structure for your audience, and identify ideal prospects for subscription/membership. Our consulting aims to answer complicated questions you have around your loyalty programs, including:
- How do we identify ideal prospects for membership or subscription in our audience?
- What is the ideal mix of subscription offerings for our audience?
- Is membership a good idea for our organization, and if so, how should it be structured?
- What subscription/membership benefits do our patrons value?
- How do we grow revenue in the face of subscription/membership decline?
By answering these questions you will be able to create efficient loyalty programs that meet the interests of your audience while meeting your attendance, revenue, and engagement goals.
Subscription & Membership Consulting is just one area of consulting services offered by JCA Arts Marketing.
Talk to us about everything we do to help arts & cultural organizations succeed.