Marketing, ticketing and development professionals use the Segmentation Engine to automatically create sophisticated customer segmentation, and generate higher marketing ROI from improved response rates and reduced costs.
By using the Segmentation Engine you can:
- Create ready-made segments based on recency, frequency, and value.
- Understand patron flow—from single-ticket buyer to subscriber and beyond.
- Find at-risk audience members and build plans to engage them.
- Score your repertoire to match patrons to upcoming programming.
The Segmentation Engine is a web application jointly developed by JCA and UK-based Baker Richards, exclusively for Tessitura.
"Our customer segmentation drives our whole marketing strategy and the Segmentation Engine lets us take it to the next level!"
—Becky Loftus, Royal Shakespeare
Inspire your marketing
The Segmentation Engine is just one of several ground-breaking tactics offered by JCA Arts Marketing.
Talk to us about everything we do to help arts & cultural organizations succeed.