The Relaunch Center

JCA Arts Marketing will help you take off and grow during COVID-19 and beyond.

Launch toward a strong future—we’re here to help

JCA Arts Marketing's mission has always been to support your mission, through helping you build the audience and revenue necessary to thrive. Now, more than ever, we’re here to help you get through this difficult time and come out on the other end a stronger organization for your community.

COVID recovery services we offer include:
 COVID Recovery Program

When every ticket sale, every donation, and every membership or subscription matters, our COVID recovery program pairs your organization with a small, dedicated team who will work alongside yours. We’ll provide recommendations for forecasting, budgeting, marketing, sales, and fundraising supported by business intelligence. 

Learn more about our recovery program.

 Interim Staffing

If your staffing is diminished due to the ongoing pandemic, we can provide interim support in the following areas:

  • Database Administration for Tessitura
  • Analytics and Business Intelligence
  • Revenue Management
  • Marketing Campaign Development

Learn more about interim staffing options.

 Programming Optimization

Our Patron Preference Analysis allows you to balance your programming based on patrons' willingness to engage with and pay for various types of in-person and digital experiences—helping you to maximize engagement AND revenue. Tailord specifically for performing arts and visitor attraction organizations, this analysis will help you to answer these questions and more, providing specific insight into the real intentions of your audiences or visitors.

Learn more about our Patron Preference Analysis.

 Smart Revenue Management

Your income model needs to be in tip-top shape coming out of the pandemic to ensure that your organization will thrive in the new world. It's a chance to reinvent and reinvigorate the way you generate audience engagement and revenue. We offer:

  • Pricing consulting for in-person and digital offerings
  • Income forecasting & modeling
  • Subscriptions & membership optimization consulting

Manage your revenue, smartly.

 Donor Discovery

The Donor Discovery segmentation is a deep-dive of your CRM to identify the people in your database who are likely to financially support your work. The result is a custom segmentation available for use in campaign execution and future analysis of your donor base.

Learn more about Donor Discovery.

 Analysis for Action

We can help you chart how audience behavior has changed due to COVID-19 in order to set up smart marketing and development campaigns. Our analyses include:

  • Customer Behavior Analysis
  • Conjoint Study
  • Smart Segments & Segmentation Strategy

Learn more about our analysis projects.

We can tailor any of our consulting offerings to fit your organization’s unique needs and challenges. Let’s start a conversation.


In our new study on digital audience behavior, we look at the transactional data of digital performances of ten major U.S. organizations of various types and sizes during the second half of the pandemic.

Ultimately, this study gives you a benchmark against which to measure your digital audience behavior. We hope it helps you as you determine the future of digital programs at your organization, and plan for the day when digital and in-person performances are offered side-by-side. Learn more.


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We’ll work with you to provide the support you need over the short or medium term. Our goal is to help steady the ship and equip your team to grow revenue in the future—not for you to be dependent on us.

If you would like to discuss how we can help, please click below to contact a consultant—we are always happy to talk.

Contact Us


Stay Informed!

In our enewsletter, Insight Exchange, you'll get the latest news, insights, and ideas from JCA Arts Marketing about recovering from COVID. Sign up here!

To grow your organization, talk to JCA Arts Marketing.