Pricing studies

Leverage ticketing data to grow revenue

Looking for great ROI?

Our consultants are experts in pricing. Formally known as The Pricing Institute, JCA Arts Marketing has helped hundreds of cultural organizations of all sizes and genres increase earned revenue through data analysis.

Most of our clients enjoy a return on investment of 5:1 or better from their collaboration with us, enabling them to meet and exceed financial and artistic goals through evidence-based ticket pricing strategies.

Price Setting

Using ticketing data from your CRM system, we'll engage your stakeholders to establish:

  • Single ticket prices for a season's worth of performances
  • Subscription prices for a full or partial season
  • Other options including "Create Your Own" and "flex" passes.

Since each organization is unique, our approach to pricing is not formulaic. We will customize our recommendations to the needs of your organization. 

Dynamic Pricing + Discounting

After an initial pricing study, our experts can help throughout your season in creating revenue management strategies to raise prices and/or offer discounts.

House Scaling

Using the same data we collect for a pricing study, JCA Arts Marketing examines how your house could be scaled to optimize revenue. Our fully customized collaboration will answer questions such as:

  • Where do patrons prefer to sit?
  • Which seats sell first, and last?
  • Why do some sections sell better than others?
  • What messaging is your house scaling communicating to your patrons?
  • How can micro-zoning work for you?
Revenue Management Application (RMA)

The RMA is an application that provides mission-critical metrics and data visualizations that give you vital insights regarding pricing, revenue forecasting, and patron behavior. We recommend the RMA to implement your pricing strategy and make in-season adjustments. 

Are you confident in your pricing strategy?

Sophisticated pricing allows you to increase revenue while remaining accessible to all types of audiences. Without a strong strategy, you might be leaving money on the table and alienating audiences. We can help. 

Contact Us about Pricing Consulting


To help your arts & cultural organizations succeed, talk to JCA.