Pricing consulting

Power up your pricing strategy.

Maximize revenue without sacrificing attendance


JCA Arts Marketing is the industry leader in pricing for arts and cultural organizations. We've helped hundreds of organizations in North America increase their revenue and ticket sales through pricing. Our clients see ROI of at least 2:1 in the first year, and we've even seen as high as 75:1.

Price Sensitivity Analysis (for reopening after COVID-19)

JCA Arts Marketing, together with our partners at Baker Richards in the UK, have partnered to provide a cost-effective price sensitivity analysis for organizations looking to recover revenue once their venues reopen post-coronavirus. This survey-based analysis will help you answer critical questions that affect pricing, including:

  • How willing are customers to buy tickets? 
  • To what extent is pricing holding your audience back? 
  • Where do you have the ability to increase prices without undermining demand? 
  • For which segments should you consider strategic discounting? 

A price sensitivity analysis will provide valuable insight into customer attitudes, allowing you to make strategic, data-driven pricing decisions. Learn more.

The Pricing Study

The Pricing Study is an in-depth analysis of your transactional ticketing data that results in actionable recommendations to improve your organizations revenue and accessibility. Using insights from your audience's behaviors, we'll engage your stakeholders to establish optimal:

  • House scaling.
  • Single ticket prices. 
  • Subscription prices. 
  • Dynamic pricing and discounting strategies.

After an initial pricing study, our experts can help throughout your season in creating revenue management strategies based on demand.

The Price Check

The Price Check is a half-day workshop in which our expert consultants transfer knowledge on pricing theory and best practices to your team. Your team will leave with a roadmap for creating and implementing a revenue-generating pricing strategy. 

The RMA (Revenue Management Application).

The RMA is a desktop application, used by 80+ organizations world-wide, that helps you manage pricing and inventory with ease and sophistication. Our consultants help you get the most out of the software and your strategy. Learn more.

Contact Us about Pricing Consulting

Pricing consulting is just one of several revenue optimization services offered by JCA Arts Marketing

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