JCA Arts Marketing

Data-driven insights for effective marketing strategies.

Grow revenue. Grow attendance. Grow engagement.

JCA Arts Marketing, a fully-owned division of JCA, collaborates with cultural organizations to increase revenue, boost attendance, and grow patron value. We provide consulting and software services to institutions across multiple genres, including: museums, dance companies, opera companies, performing arts centers, symphonies, and theatres. 

We have helped hundreds of cultural organizations across North America craft more effective marketing strategies through data-driven customer insights. 

Our services & products
Pricing Consulting

Optimize your prices for revenue and accessibility
We've provided pricing studies to hundreds of cultural organizations of all sizes and genres, helping them increase earned revenue through optimized pricing. We're experts in strategic pricing, including price setting, dynamic pricing, discounting, and house scaling.

Learn more about our pricing studies. 

 Segmentation Consulting

Are you confident in your segmentation strategy?
Sophisticated audience segmentation strategies allow you to target the right people at the right time with the right message. Without a strong strategy, you might be leaving money on the table.

Through our segmentation consulting, you'll have a clearer picture of your ticket buyers and donors across a number of dimensions, allowing you to build highly effective (and efficient) marketing strategies.

Learn more about our segmentation consulting.

Customer Behavior Analysis

Motivate your customers through a deep understanding of their buying behavior. 
JCA Arts Marketing digs deeper than you thought possible, by analyzing multiple years of customer transactional data. You'll have a clearer picture of your ticket buyers and donors across a number of dimensions.

Our clients use Customer Behavior Analysis to understand existing patron behavior and to predict how patrons might behave in the near future. The result? More insightful and effective marketing campaigns.

Learn more about Customer Behavior Analysis. 

Segmentation Engine

Sophisticated segmentation. 
The Segmentation Engine is a web application that allows users to easily create a sophisticated audience, visitor, or donor segmentation, improving the accuracy of communications and the effectiveness of CRM strategy. Marketing, ticketing and development professionals use the Segmentation Engine to generate a higher marketing ROI from improved response rates and reduced costs. Built exclusively for Tessitura licensees and co-developed with Baker Richards.

Learn more about the Segmentation Engine. 

Revenue Management Application (RMA)

Take your strategic decisions to the next level. 
The RMA offers a flexible, easy-to-use suite of reports designed to give you vital insights for strategy, forecasting, sales monitoring, discounting, and dynamic pricing—all based on up-to-date information, right on your desktop.  From setting better forecasts, to evaluating the results of your dynamic pricing, the expertly designed reports make sure that you’re in control of making strategic decisions quickly, intelligently, and confidently. Built exclusively for Tessitura licensees and co-developed with Baker Richards.

Learn more about the RMA. 

How we work with you

JCA Arts Marketing prides itself on our longstanding, collaborative client relationships. Our work is customized to match our clients' needs—we avoid a "cookie-cutter" approach. Our clients appreciate a working relationship where projects are done "with" them, not "to" them, where our recommendations are part of decision making they own. It's your success that matters, not ours. Read about our philosophy on collaboration. 

Our clients

We let our work speak for us, and are happy to put you in touch with some of our clients to give you more information on what it's like to collaborate with JCA Arts Marketing.

"JCA Arts Marketing's work for Woolly Mammoth has been exemplary. The intelligence, flexibility, and insight they bring to their analysis is top-notch. Their magic is really in helping you see your own organization in more depth and with objectivity, which allows you to make smarter and more effective decisions...and, as a bonus, to save money, too."   

—Gwydion Suilebhan, Director of Brand and Marketing, Woolly Mammoth Theatre Company

Stay informed!

In our quarterly enewsletter, Insight Exchange, you'll get the latest news, insights, and ideas from JCA Arts Marketing. Sign up here!

To grow your organization, talk to JCA Arts Marketing.