Ask Me Anything: Why Segmentation is More Important than Ever in Pandemic Times
Ask Me Anything! Your Arts Marketing Questions, Answered. How should we adjust our audience segmentation as we plan for in-person performances?
Segmentation Engine Feature Focus: Tessitura Analytics Tags
Did you know that like the RMA, Segmentation Engine integrates with Tessitura Analytics, and that you can include tags when building widgets to gain even more in-depth reporting? In this blog, we provide an overview of the Segmentation Engine Tags and how they can be used to build a basic widget.
Segmentation Engine Feature Focus: Custom Audience Segmentation
Did you know that you can have bespoke segments built for your organization in Segmentation Engine? Custom segments define individual audience cohorts, making it easier to craft messages that will resonate with people who display similar behavior and interests.
Segmentation Engine Feature Focus: Tracking Audience Behavior Post-COVID
It's hard to imagine right now, but there will be a day when performing arts organizations reopen their doors and start performances again. When that day comes, the audience will be different. Segmentation Engine can help you define your audience’s changed behavior, so you can adjust your marketing and development plans accordingly.