Ask Me Anything: Why Segmentation is More Important than Ever in Pandemic Times
Ask Me Anything! Your Arts Marketing Questions, Answered. How should we adjust our audience segmentation as we plan for in-person performances?
CASE STUDY: SFJAZZ Dives Deep into Buyer Behavior to Grow Audience and Memberships
SFJAZZ has enjoyed fantastic success since its new building opened in 2013. The organization is now one of the largest jazz producers in the United States and is poised for growth. Recently, SFJAZZ received a grant from The Andrew W. Mellon Foundation to support artist residency programs, new work, developing digital platforms, and exploring the expansion of their membership program. SFJAZZ commissioned JCA Arts Marketing for a research project to give the team a baseline understanding of audience behavior and explore the questions of who are SFJAZZ’s best customers and how they behave. Read the case study to learn more.
Segmentation Engine Feature Focus: Tessitura Analytics Tags
Did you know that like the RMA, Segmentation Engine integrates with Tessitura Analytics, and that you can include tags when building widgets to gain even more in-depth reporting? In this blog, we provide an overview of the Segmentation Engine Tags and how they can be used to build a basic widget.
Segmentation Engine Feature Focus: Custom Audience Segmentation
Did you know that you can have bespoke segments built for your organization in Segmentation Engine? Custom segments define individual audience cohorts, making it easier to craft messages that will resonate with people who display similar behavior and interests.
Segmentation Engine Feature Focus: Tracking Audience Behavior Post-COVID
It's hard to imagine right now, but there will be a day when performing arts organizations reopen their doors and start performances again. When that day comes, the audience will be different. Segmentation Engine can help you define your audience’s changed behavior, so you can adjust your marketing and development plans accordingly.
The Segmentation Guide – for Arts Marketers
A guide to help arts marketers bring segmentation from the tactical to the strategic level.