Ask Me Anything: Differentiated Pricing in a Small Venue
"We have a small 199-seat venue and, while we do reserved seat ticketing, we only have one price zone. Would it make sense for us to create multiple zones? If so, how many? What factors do we need to consider as we make this decision?" Read Timmy's take.
Ask Me Anything: Reexamine Pricing and Scaling
"How often should we be reexamining our pricing and scaling?" Read Timmy's take.
Comparing Ticket Prices
"When we price our tickets, is it best to keep the ticket prices at other arts organizations in our area in mind?" Consultant Timmy Metzner shares his thoughts.
Ask Me Anything: Working with JCA Arts Marketing
"I’ve read a lot of your answers and have gotten a lot of great tips. I’d like to hear what it’s like to work with JCA Arts Marketing though. What makes you different than other consulting firms? " Read Timmy's take.
Ask Me Anything: Sharing Data
"Data is one of our most valuable resources. Why would we share it with other organizations?"
Ask Me Anything: Retention Goals
"Our returning patron numbers have been pretty low for the past few years. What’s the best—and quickest—way to bring those numbers up?" Read Timmy's advice.
Ask Me Anything: Candidates for Subscription
What are characteristics of the most qualified candidates for subscription? Read Timmy's advice.
Ask Me Anything: Which Factors Predict Sales
Is there a way to know what factors best predict sales? Read Timmy's advice.