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It's that time of year when you just launched your season, but you already need to start thinking about getting subscriptions on sale for next year. And so, it's time to think about pricing! We've got some tips...
Category: Grow arts and culture revenue
Some of the terminology around ticket pricing can be confusing—there's a lot of it! This dictionary is meant to bring you up to speed on pricing terms and inspire you.
"What is sales velocity, and how do I capitalize it?" Read Jennifer's response.
"Once you have segmented them and sent them a great offer to come back that they took advantage of, what next? Do they get another deal, but smaller? Do they get added to the greater list? How long do you keep them segmented?"
Who is the MVP (most valuable patron) in your house?
"Part of our mission is to get patrons seeing as much of the full range of our work as possible. Is that a worthwhile effort or will people just stick with what they like?"
