RMA Feature Focus: Planning for the Unknown
With stages dark and many organizations selling limited tickets, we’ve received several questions about how to make use of the RMA during this time. We highlight features and reports that can be useful for evaluating your current pricing practices and helping you to plan for the future.
Pricing After Reopening
At this point in this coronavirus pandemic, nobody knows for sure when arts organizations will be able to reopen their doors. One critical piece of planning for reopening is determining whether you should make changes to your ticket prices and pricing strategy. We've outlined several considerations as you devise your pricing strategies for reopening.
RMA Feature Focus: Production Wizard
Spring is on the horizon and for many of you, that means forecasting sales for the upcoming season is at the forefront of your mind. With RMA v6, you now have the perfect tool to make forecasting a breeze: the Production Wizard. This new tool will allow you to build a number of different forecasts for an entire production in just minutes!
Putting your Best Numbers Forward with Sales Forecasting: Part 3
In the final segment of our 3-Part Series on Sales Forecasting, we dive into how "financial considerations" can be used to create accurate forecasts.
Putting your Best Numbers Forward with Sales Forecasting: Part 2
In Part 2 of our 3-Part Series on Sales Forecasting, we dive into how you can use comparison factors like "programming" to create valid, data-driven forecasts.
Putting your Best Numbers Forward with Sales Forecasting: Part 1
It’s that time of year again, when many of us are thinking about forecasting sales for the upcoming season. Each new season brings unique challenges, so how can you make sure that you’re creating the most effective forecasts possible? Read on to see how you can use comparison factors like "time of year" to create faster, more accurate forecasts for your performances.
Success Story: Growing Revenue and Attendance at Children's Theatre of Charlotte
In 2017, the team at Children’s Theatre of Charlotte recognized a growing need to better understand the company’s pricing and sales data, and engaged JCA Arts Marketing in a pricing study. Read this success story to learn more about how the organization utilized JCA's recommendations to increase revenue and attendance.
Tips for Your 2020-21 Pricing Strategy
It's that time of year when you just launched your season, but you already need to start thinking about getting subscriptions on sale for next year. And so, it's time to think about pricing! We've got some tips...