SUCCESS STORY: How Kitchener-Waterloo Symphony Maximized Revenue on Digital Performances
JCA Arts Marketing worked with the Kitchener-Waterloo Symphony (KWS) on a pricing structure for their new season of digital performances, as a response to COVID-19. We recently spoke with Director of Audience Engagement, Kari Hueber, about the company’s entry to digital performances and the early results of its tiered pricing structure.
[STUDY] Trends in Audience Behavior: Digital Performances
In response to COVID-19, many performing arts organizations transitioned to online performances. The JCA Arts Marketing team had many questions about this new arts platform, so we launched a study on digital audience behavior using data form organizations who were early to foray into streamed online performances. Read the study to learn more.
WEBINAR: Pricing for Online & In-Person Events
In this webinar hosted by Spektrix, JCA Arts Marketing experts explore how to communicate value and maximize revenue through pricing for online and in-person performances. View the recording to learn more.
WEBINAR: Museum Admission & Membership Pricing
How do audiences value museum experiences in this new COVID world? The answer to that question will impact the prices of admission, online experiences, and memberships—all of which ultimately affect your bottom line. View the webinar recording to learn more.
RMA Feature Focus: Planning for the Unknown
With stages dark and many organizations selling limited tickets, we’ve received several questions about how to make use of the RMA during this time. We highlight features and reports that can be useful for evaluating your current pricing practices and helping you to plan for the future.
Pricing After Reopening
At this point in this coronavirus pandemic, nobody knows for sure when arts organizations will be able to reopen their doors. One critical piece of planning for reopening is determining whether you should make changes to your ticket prices and pricing strategy. We've outlined several considerations as you devise your pricing strategies for reopening.
RMA Feature Focus: Production Wizard
Spring is on the horizon and for many of you, that means forecasting sales for the upcoming season is at the forefront of your mind. With RMA v6, you now have the perfect tool to make forecasting a breeze: the Production Wizard. This new tool will allow you to build a number of different forecasts for an entire production in just minutes!
Putting your Best Numbers Forward with Sales Forecasting: Part 3
In the final segment of our 3-Part Series on Sales Forecasting, we dive into how "financial considerations" can be used to create accurate forecasts.