CASE STUDY: How Arizona Opera Revised Strategy During the Shutdown
When the pandemic closed the cultural sector, Arizona Opera recognized an opportunity to take a broad look at strategy. The company had recently shifted its programmatic offerings, and decided that the shutdown of regular performances provided the perfect time to examine its practices and create a thorough strategy to develop audience and revenue for its future. With this goal in mind, Arizona Opera approached JCA Arts Marketing to act as a partner to collaborate on the creation of a strategic plan. Read the case study to learn more.
RMA Feature Focus: Custom Groupings
Custom Groupings are one of the most powerful features in the RMA. Custom Performance and Price Type Groupings in the RMA allow you to group performances and price types together in ways that are not standard in Tessitura. So, if you want to isolate and analyze digital performances, socially distanced performances, or pre- and post-pandemic performances, custom groupings are the way to go! Learn more in this RMA Feature Focus blog.
[STUDY] Trends in Audience Behavior: Digital Performances in the Growth Stage
In October of 2020, the team at JCA Arts Marketing launched an initial study on the behavior of digital audiences during the first six months of the pandemic. Now, organizations have further developed their approach to digital performances and many are in the midst of producing an all-digital 2020-21 season. We have updated our original analysis to review the effect that this advancement of the digital platform has had on audience behavior. Read the study to learn more.
Ask Me Anything: Pricing for the 2021-22 Season
Ask Me Anything! Your Arts Marketing Questions, Answered. How should we price tickets for an in-person 2021-22 season?
Ask Me Anything: Refunds and Exchanges for 2021 and Beyond
Ask Me Anything! Your Arts Marketing Questions, Answered. Should we offer no-cost refunds and exchanges on all tickets in the future?
Opera Programming for a Changed World
We’ve been through a lot since opera companies went dark in March 2020. As a result, we’ve all changed. When we resume life without social distancing and masks, it’s likely our appetite for social outings, and the kinds of art we consume, will change too. What will opera audiences want to see in this altered world? What is the correct balance of in-person vs digital performances? We delve into these questions and more in this blog.
A Tale of Two Digital Membership Programs: Steppenwolf and SFJAZZ
With the popularity (and necessity) of digital programming during the pandemic, marketers are thinking about how to develop a loyal digital audience. That instinct, paired with the need to continually engage audiences during the halt of in-person performances, has prompted organizations to develop new and innovative membership models for digital programming. We spoke with industry leaders Steppenwolf Theatre Company and SFJAZZ about their digital membership programs and early results. Spoiler alert: the insights are fascinating!
RMA Feature Focus: The Party Size Report
With the promise of a COVID-19 vaccine on the horizon, arts organizations across the country are cautiously planning to once again welcome patrons into their venues in 2021. There are a myriad of factors that go into this planning and we wanted to remind you of the RMA Party Size Report, which will be helpful for planning for social distancing.