Ask Me Anything: Pricing for the 2021-22 Season
Ask Me Anything! Your Arts Marketing Questions, Answered. How should we price tickets for an in-person 2021-22 season?
Ask Me Anything: Refunds and Exchanges for 2021 and Beyond
Ask Me Anything! Your Arts Marketing Questions, Answered. Should we offer no-cost refunds and exchanges on all tickets in the future?
Opera Programming for a Changed World
We’ve been through a lot since opera companies went dark in March 2020. As a result, we’ve all changed. When we resume life without social distancing and masks, it’s likely our appetite for social outings, and the kinds of art we consume, will change too. What will opera audiences want to see in this altered world? What is the correct balance of in-person vs digital performances? We delve into these questions and more in this blog.
A Tale of Two Digital Membership Programs: Steppenwolf and SFJAZZ
With the popularity (and necessity) of digital programming during the pandemic, marketers are thinking about how to develop a loyal digital audience. That instinct, paired with the need to continually engage audiences during the halt of in-person performances, has prompted organizations to develop new and innovative membership models for digital programming. We spoke with industry leaders Steppenwolf Theatre Company and SFJAZZ about their digital membership programs and early results. Spoiler alert: the insights are fascinating!
RMA Feature Focus: The Party Size Report
With the promise of a COVID-19 vaccine on the horizon, arts organizations across the country are cautiously planning to once again welcome patrons into their venues in 2021. There are a myriad of factors that go into this planning and we wanted to remind you of the RMA Party Size Report, which will be helpful for planning for social distancing.
SUCCESS STORY: How Kitchener-Waterloo Symphony Maximized Revenue on Digital Performances
JCA Arts Marketing worked with the Kitchener-Waterloo Symphony (KWS) on a pricing structure for their new season of digital performances, as a response to COVID-19. We recently spoke with Director of Audience Engagement, Kari Hueber, about the company’s entry to digital performances and the early results of its tiered pricing structure.
[STUDY] Trends in Audience Behavior: Digital Performances
In response to COVID-19, many performing arts organizations transitioned to online performances. The JCA Arts Marketing team had many questions about this new arts platform, so we launched a study on digital audience behavior using data form organizations who were early to foray into streamed online performances. Read the study to learn more.
WEBINAR: Pricing for Online & In-Person Events
In this webinar hosted by Spektrix, JCA Arts Marketing experts explore how to communicate value and maximize revenue through pricing for online and in-person performances. View the recording to learn more.