CASE STUDY: How Arizona Opera Revised Strategy During the Shutdown
When the pandemic closed the cultural sector, Arizona Opera recognized an opportunity to take a broad look at strategy. The company had recently shifted its programmatic offerings, and decided that the shutdown of regular performances provided the perfect time to examine its practices and create a thorough strategy to develop audience and revenue for its future. With this goal in mind, Arizona Opera approached JCA Arts Marketing to act as a partner to collaborate on the creation of a strategic plan. Read the case study to learn more.
Opera Programming for a Changed World
We’ve been through a lot since opera companies went dark in March 2020. As a result, we’ve all changed. When we resume life without social distancing and masks, it’s likely our appetite for social outings, and the kinds of art we consume, will change too. What will opera audiences want to see in this altered world? What is the correct balance of in-person vs digital performances? We delve into these questions and more in this blog.