Ask Me Anything: Audience Growth through Digital Performances
Ask Me Anything! Your Arts Marketing Questions, Answered. Can digital performances grow our audience?
SUCCESS STORY: How Kitchener-Waterloo Symphony Maximized Revenue on Digital Performances
JCA Arts Marketing worked with the Kitchener-Waterloo Symphony (KWS) on a pricing structure for their new season of digital performances, as a response to COVID-19. We recently spoke with Director of Audience Engagement, Kari Hueber, about the company’s entry to digital performances and the early results of its tiered pricing structure.
[STUDY] Trends in Audience Behavior: Digital Performances
In response to COVID-19, many performing arts organizations transitioned to online performances. The JCA Arts Marketing team had many questions about this new arts platform, so we launched a study on digital audience behavior using data form organizations who were early to foray into streamed online performances. Read the study to learn more.