CASE STUDY: How Melbourne Symphony Orchestra Used Advanced Analysis to Plan for the 2021 Season
What began as a pricing survey for classical music concerts in 2021 revealed wide-reaching insights into patrons’ willingness to pay for digital content, their real intentions about returning to performances in person, as well as preferences around repertoire, artist, and concert times.
CASE STUDY: How Ballet Arizona is Adapting to the Times
For cultural organizations across the U.S., the 2020–21 season has been a constant cycle of planning, re-planning, adjusting, and adapting as new COVID-19 information emerges. Amidst the uncertainty, many organizations are moving forward with programming that is new and often unconventional. In our new case study, we spoke with the team at Ballet Arizona about their plans and process for presenting their upcoming season.