Ask Me Anything: The Power of Free
"So you say that audiences are irrational, can you give some more examples of how we can use this knowledge to improve our marketing campaigns?” Read Jamie's answer.
Ask Me Anything: What is the RMA?
"I keep hearing about the RMA from my colleagues in the industry. I know it’s software used for pricing, but can you explain more?" Read Jamie's answer.
Ask Me Anything: Slow Sales in Middle Prices
"For several upcoming performances, we’ve noticed that our top and bottom prices are selling well, but our middle prices aren’t selling much at all. Why is that, and is there anything we can do to fix it?" Read Jennifer's answer.
Ask Me Anything: Nudges
"We have a tight budget, especially as the end of the year approaches. Are there any key, inexpensive things we can do to try to increase our revenue?" Read Jennifer's answer.
Ask Me Anything: Price Sensitivity
"How do we know if we’re seeing price sensitivity on a performance?" Read Jennifer's answer.
Ask Me Anything: Installment Plans
"We’re interested in implementing an installment plan for our subscription packages. Are there any best practices to keep in mind?" Read Jennifer's answer.
Assemble a Blackbaud CRM Dream Team: Best Practices for IT
Wonder if your IT team is ready to take on Blackbaud CRM (BBCRM)? Consider the following best practices for IT when benchmarking your team.
I Think We Need a New CRM—Now What?
Your organization has grown and evolved over the years (or decades), and it’s time to consider a new CRM system. So, now what?