Ask Me Anything: Creating a CRM Culture
Ask Me Anything! Your Arts Marketing Questions, Answered. What audience segmentation advice do you have for reopening?
WEBINAR: Valuing Art in the Era of COVID-19
As part of the National New Play Network 2020 Annual Conference, JCA Arts Marketing led a session on how to communicate value and maximize revenue through pricing for online and in-person performances. View the recording to learn more.
Ask Me Anything: Pricing for Uncertainty
Ask Me Anything! Your Arts Marketing Questions, Answered. Are there any changes I should make to my pricing or seat map to prepare for the uncertainty of the upcoming season?
Exclusive vs. Excluding: Reframing Events in the Era of Coronavirus
In a post-COVID-19 world, is there an opportunity to redefine "exclusive?" Can we be exclusive in a way that is anticipatory and special, but not be "excluding"—the thing that makes one feel unwelcome and anxious about the experience? We explore how arts organizations can reframe events once doors reopen.
Ask Me Anything: Engaging Your Audience During the Coronavirus Shutdown
Ask Me Anything! Your Arts Marketing Questions, Answered. How do we engage our audience during the COVID-19 shutdown?
Four Questions to Ask Before Launching Digital Arts Content
With venues closed due to COVID-19, many arts organizations have turned to virtual offerings. Seemingly overnight, arts organizations found themselves converted into digital media companies. Now, as we contemplate what's next in the world of online performing arts, it’s important to think about what digital content should look like moving forward. Here are four key questions arts organizations should ask before launching into digital content.
What Now? How Ticketing Offices Can Be Proactive When Dark
There is no doubt that COVID-19 has brought many challenges to you and your arts organization in terms of daily operations. The initial stages of the shutdown brought chaos, but initial shock has worn off and we are left to wonder “what now?” In this blog, we discuss how ticketing offices can stay proactive while dark, to put them in the best position for reopening.
Ask Me Anything: Socially Distanced Seating for Performances
Ask Me Anything! Your Arts Marketing Questions, Answered. What Advice Do You Have On Socially Distanced Seating for Performances?