CASE STUDY: SFJAZZ Dives Deep into Buyer Behavior to Grow Audience and Memberships
SFJAZZ has enjoyed fantastic success since its new building opened in 2013. The organization is now one of the largest jazz producers in the United States and is poised for growth. Recently, SFJAZZ received a grant from The Andrew W. Mellon Foundation to support artist residency programs, new work, developing digital platforms, and exploring the expansion of their membership program. SFJAZZ commissioned JCA Arts Marketing for a research project to give the team a baseline understanding of audience behavior and explore the questions of who are SFJAZZ’s best customers and how they behave. Read the case study to learn more.