Pricing for Virtual Performances
With the pandemic forcing us into our homes, arts organizations are finding innovative ways to reach audiences and share their work. With limited options, many performing arts organizations are selling “tickets” to digitally streamed performances. Yet many don’t have a pricing strategy that applies to these new offerings. How do you price a streamed performance? Do standard pricing principals apply? We'll answer these questions in this blog on pricing for virtual performances.
What Arts Organizations Can Do Right Now in Response to Coronavirus
In response to the COVID-19 pandemic, cultural organizations are, rightly and by necessity, focused on the short-term. Quick action is required with imperfect information and many unknowns. In this piece we relay our best advice for handling the immediate emergency, while keeping an eye on the future.
Putting your Best Numbers Forward with Sales Forecasting: Part 3
In the final segment of our 3-Part Series on Sales Forecasting, we dive into how "financial considerations" can be used to create accurate forecasts.
Putting your Best Numbers Forward with Sales Forecasting: Part 2
In Part 2 of our 3-Part Series on Sales Forecasting, we dive into how you can use comparison factors like "programming" to create valid, data-driven forecasts.
Putting your Best Numbers Forward with Sales Forecasting: Part 1
It’s that time of year again, when many of us are thinking about forecasting sales for the upcoming season. Each new season brings unique challenges, so how can you make sure that you’re creating the most effective forecasts possible? Read on to see how you can use comparison factors like "time of year" to create faster, more accurate forecasts for your performances.
Success Story: Growing Revenue and Attendance at Children's Theatre of Charlotte
In 2017, the team at Children’s Theatre of Charlotte recognized a growing need to better understand the company’s pricing and sales data, and engaged JCA Arts Marketing in a pricing study. Read this success story to learn more about how the organization utilized JCA's recommendations to increase revenue and attendance.
The RMA & Tessitura Analytics: The Perfect Pairing
Since the release of Tessitura v15, we’ve been getting a lot of questions about the kinds of reporting you’ll find in Tessitura Analytics compared to the reports in the Revenue Management Application (RMA). The truth is—the two work together, side by side. Here's how!
Tips for Your 2020-21 Pricing Strategy
It's that time of year when you just launched your season, but you already need to start thinking about getting subscriptions on sale for next year. And so, it's time to think about pricing! We've got some tips...