CASE STUDY: How Arizona Opera Revised Strategy During the Shutdown
When the pandemic closed the cultural sector, Arizona Opera recognized an opportunity to take a broad look at strategy. The company had recently shifted its programmatic offerings, and decided that the shutdown of regular performances provided the perfect time to examine its practices and create a thorough strategy to develop audience and revenue for its future. With this goal in mind, Arizona Opera approached JCA Arts Marketing to act as a partner to collaborate on the creation of a strategic plan. Read the case study to learn more.
Ask Me Anything: Why Segmentation is More Important than Ever in Pandemic Times
Ask Me Anything! Your Arts Marketing Questions, Answered. How should we adjust our audience segmentation as we plan for in-person performances?
CASE STUDY: SFJAZZ Dives Deep into Buyer Behavior to Grow Audience and Memberships
SFJAZZ has enjoyed fantastic success since its new building opened in 2013. The organization is now one of the largest jazz producers in the United States and is poised for growth. Recently, SFJAZZ received a grant from The Andrew W. Mellon Foundation to support artist residency programs, new work, developing digital platforms, and exploring the expansion of their membership program. SFJAZZ commissioned JCA Arts Marketing for a research project to give the team a baseline understanding of audience behavior and explore the questions of who are SFJAZZ’s best customers and how they behave. Read the case study to learn more.
[STUDY] Trends in Audience Behavior: Digital Performances in the Growth Stage
In October of 2020, the team at JCA Arts Marketing launched an initial study on the behavior of digital audiences during the first six months of the pandemic. Now, organizations have further developed their approach to digital performances and many are in the midst of producing an all-digital 2020-21 season. We have updated our original analysis to review the effect that this advancement of the digital platform has had on audience behavior. Read the study to learn more.
Ask Me Anything: Pricing for the 2021-22 Season
Ask Me Anything! Your Arts Marketing Questions, Answered. How should we price tickets for an in-person 2021-22 season?
Ask Me Anything: Refunds and Exchanges for 2021 and Beyond
Ask Me Anything! Your Arts Marketing Questions, Answered. Should we offer no-cost refunds and exchanges on all tickets in the future?
Opera Programming for a Changed World
We’ve been through a lot since opera companies went dark in March 2020. As a result, we’ve all changed. When we resume life without social distancing and masks, it’s likely our appetite for social outings, and the kinds of art we consume, will change too. What will opera audiences want to see in this altered world? What is the correct balance of in-person vs digital performances? We delve into these questions and more in this blog.
Ask Me Anything: Digital Content After Reopening
Ask Me Anything! Your Arts Marketing Questions, Answered. Should we continue offering digital options once our venue reopens for in-person events?