Ask Me Anything: Takeaways from the Tony Awards
The 73rd Annual Tony Awards have ended. What can arts marketers learn from them?
Ask Me Anything: Pricing for Value
"We’re working on setting our single ticket prices for the upcoming 2019/20 season. Any advice to make sure we set the perfect prices?” Read Jamie's answer.
Ask Me Anything: Repertoire Scoring
"We’re looking for ways to make our budgeting and forecasting more accurate, and are thinking about implementing repertoire scoring. What’s the best way to get started?" Read Jennifer's answer.
Ask Me Anything: Optimizing Your Forecasting
"We missed our goal on several shows this past season. Now we have to budget for next season, and we’re concerned about making the goals too optimistic. Is there anything we can do to feel more confident in our forecasting?" Read Jennifer's answer.
Ask Me Anything: Managing Organizational Calendars
"We have so many calendars in our organization—between production calendars, event calendars, communications calendars, it’s difficult to keep track of them all! Do you have any suggestions?" Read James's answer.
Ask Me Anything: The Power of Free
"So you say that audiences are irrational, can you give some more examples of how we can use this knowledge to improve our marketing campaigns?” Read Jamie's answer.
Ask Me Anything: What is the RMA?
"I keep hearing about the RMA from my colleagues in the industry. I know it’s software used for pricing, but can you explain more?" Read Jamie's answer.
Ask Me Anything: Slow Sales in Middle Prices
"For several upcoming performances, we’ve noticed that our top and bottom prices are selling well, but our middle prices aren’t selling much at all. Why is that, and is there anything we can do to fix it?" Read Jennifer's answer.