Ask Me Anything: The Power of Free
"So you say that audiences are irrational, can you give some more examples of how we can use this knowledge to improve our marketing campaigns?” Read Jamie's answer.
Ask Me Anything: What is the RMA?
"I keep hearing about the RMA from my colleagues in the industry. I know it’s software used for pricing, but can you explain more?" Read Jamie's answer.
Ask Me Anything: Slow Sales in Middle Prices
"For several upcoming performances, we’ve noticed that our top and bottom prices are selling well, but our middle prices aren’t selling much at all. Why is that, and is there anything we can do to fix it?" Read Jennifer's answer.
Ask Me Anything: Nudges
"We have a tight budget, especially as the end of the year approaches. Are there any key, inexpensive things we can do to try to increase our revenue?" Read Jennifer's answer.
Ask Me Anything: Price Sensitivity
"How do we know if we’re seeing price sensitivity on a performance?" Read Jennifer's answer.
Ask Me Anything: Installment Plans
"We’re interested in implementing an installment plan for our subscription packages. Are there any best practices to keep in mind?" Read Jennifer's answer.
Ask Me Anything: Differentiated Pricing in a Small Venue
"We have a small 199-seat venue and, while we do reserved seat ticketing, we only have one price zone. Would it make sense for us to create multiple zones? If so, how many? What factors do we need to consider as we make this decision?" Read Timmy's take.
Ask Me Anything: Reexamine Pricing and Scaling
"How often should we be reexamining our pricing and scaling?" Read Timmy's take.