RMA Feature Focus: Utilizing the Pre-Season Model to Forecast for the 2020–21 Season
Many organizations are preparing for a fall season like no other. Whether you are setting up virtual tours, streamed performances, or socially distanced live events, careful planning has been crucial to your organization’s survival. With the potential to move back to live performances this coming spring, it will be crucial for organizations to accurately model income for the 2020–21 Season, and the RMA’s Pre-Season Model is the perfect tool for this.
CASE STUDY: How Ballet Arizona is Adapting to the Times
For cultural organizations across the U.S., the 2020–21 season has been a constant cycle of planning, re-planning, adjusting, and adapting as new COVID-19 information emerges. Amidst the uncertainty, many organizations are moving forward with programming that is new and often unconventional. In our new case study, we spoke with the team at Ballet Arizona about their plans and process for presenting their upcoming season.
WEBINAR: Pricing for Online & In-Person Events
In this webinar hosted by Spektrix, JCA Arts Marketing experts explore how to communicate value and maximize revenue through pricing for online and in-person performances. View the recording to learn more.
WEBINAR: Museum Admission & Membership Pricing
How do audiences value museum experiences in this new COVID world? The answer to that question will impact the prices of admission, online experiences, and memberships—all of which ultimately affect your bottom line. View the webinar recording to learn more.
Ask Me Anything: Subscriber Messaging when Lowering Single Ticket Prices
Ask Me Anything! Your Arts Marketing Questions, Answered. What should we say to subscribers if we lower single ticket prices?
Ask Me Anything: Growing Audience During the Pandemic
Ask Me Anything! Your Arts Marketing Questions, Answered. Should we abandon our audience growth goals during the pandemic?
Ask Me Anything: Streaming Performances
Ask Me Anything! Your Arts Marketing Questions, Answered. Should we include a streaming option in addition to live performances this coming season?
Ask Me Anything: Creating Effective Audience Segments
Ask Me Anything! Your Arts Marketing Questions, Answered. What criteria should we use to create effective audience segments?