SUCCESS STORY: How Kitchener-Waterloo Symphony Maximized Revenue on Digital Performances
JCA Arts Marketing worked with the Kitchener-Waterloo Symphony (KWS) on a pricing structure for their new season of digital performances, as a response to COVID-19. We recently spoke with Director of Audience Engagement, Kari Hueber, about the company’s entry to digital performances and the early results of its tiered pricing structure.
[STUDY] Trends in Audience Behavior: Digital Performances
In response to COVID-19, many performing arts organizations transitioned to online performances. The JCA Arts Marketing team had many questions about this new arts platform, so we launched a study on digital audience behavior using data form organizations who were early to foray into streamed online performances. Read the study to learn more.
CASE STUDY: How Melbourne Symphony Orchestra Used Advanced Analysis to Plan for the 2021 Season
What began as a pricing survey for classical music concerts in 2021 revealed wide-reaching insights into patrons’ willingness to pay for digital content, their real intentions about returning to performances in person, as well as preferences around repertoire, artist, and concert times.
RMA Feature Focus: Utilizing the Pre-Season Model to Forecast for Future Performances
Many organizations are preparing for a season like no other. Whether you are setting up virtual tours, streamed performances, or socially distanced live events, careful planning has been crucial to your organization’s survival. With the potential to move back to live performances this coming spring, it will be crucial for organizations to accurately model income for future performances, and the RMA’s Pre-Season Model is the perfect tool for this.
CASE STUDY: How Ballet Arizona is Adapting to the Times
For cultural organizations across the U.S., the 2020–21 season has been a constant cycle of planning, re-planning, adjusting, and adapting as new COVID-19 information emerges. Amidst the uncertainty, many organizations are moving forward with programming that is new and often unconventional. In our new case study, we spoke with the team at Ballet Arizona about their plans and process for presenting their upcoming season.