The Reopening Playbook: Audience Segmentation
How do we make sure we’ve learned from this time and get our audiences, new and old, back in through our doors? It’s a gigantic question, and we’re here to help you organize and prioritize your marketing efforts as you prepare for to meet this challenge. To do this, we’ve created a framework called “the Reopening Playbook.”
CASE STUDY: How Arizona Opera Revised Strategy During the Shutdown
When the pandemic closed the cultural sector, Arizona Opera recognized an opportunity to take a broad look at strategy. The company had recently shifted its programmatic offerings, and decided that the shutdown of regular performances provided the perfect time to examine its practices and create a thorough strategy to develop audience and revenue for its future. With this goal in mind, Arizona Opera approached JCA Arts Marketing to act as a partner to collaborate on the creation of a strategic plan. Read the case study to learn more.
RMA Feature Focus: Custom Groupings
Custom Groupings are one of the most powerful features in the RMA. Custom Performance and Price Type Groupings in the RMA allow you to group performances and price types together in ways that are not standard in Tessitura. So, if you want to isolate and analyze digital performances, socially distanced performances, or pre- and post-pandemic performances, custom groupings are the way to go! Learn more in this RMA Feature Focus blog.
CASE STUDY: SFJAZZ Dives Deep into Buyer Behavior to Grow Audience and Memberships
SFJAZZ has enjoyed fantastic success since its new building opened in 2013. The organization is now one of the largest jazz producers in the United States and is poised for growth. Recently, SFJAZZ received a grant from The Andrew W. Mellon Foundation to support artist residency programs, new work, developing digital platforms, and exploring the expansion of their membership program. SFJAZZ commissioned JCA Arts Marketing for a research project to give the team a baseline understanding of audience behavior and explore the questions of who are SFJAZZ’s best customers and how they behave. Read the case study to learn more.
[STUDY] Trends in Audience Behavior: Digital Performances in the Growth Stage
In October of 2020, the team at JCA Arts Marketing launched an initial study on the behavior of digital audiences during the first six months of the pandemic. Now, organizations have further developed their approach to digital performances and many are in the midst of producing an all-digital 2020-21 season. We have updated our original analysis to review the effect that this advancement of the digital platform has had on audience behavior. Read the study to learn more.