Pricing for Virtual Performances
With the pandemic forcing us into our homes, arts organizations are finding innovative ways to reach audiences and share their work. With limited options, many performing arts organizations are selling “tickets” to digitally streamed performances. Yet many don’t have a pricing strategy that applies to these new offerings. How do you price a streamed performance? Do standard pricing principals apply? We'll answer these questions in this blog on pricing for virtual performances.
What Arts Organizations Can Do Right Now in Response to Coronavirus
In response to the COVID-19 pandemic, cultural organizations are, rightly and by necessity, focused on the short-term. Quick action is required with imperfect information and many unknowns. In this piece we relay our best advice for handling the immediate emergency, while keeping an eye on the future.
RMA Feature Focus: Production Wizard
Spring is on the horizon and for many of you, that means forecasting sales for the upcoming season is at the forefront of your mind. With RMA v6, you now have the perfect tool to make forecasting a breeze: the Production Wizard. This new tool will allow you to build a number of different forecasts for an entire production in just minutes!
Putting your Best Numbers Forward with Sales Forecasting: Part 1
It’s that time of year again, when many of us are thinking about forecasting sales for the upcoming season. Each new season brings unique challenges, so how can you make sure that you’re creating the most effective forecasts possible? Read on to see how you can use comparison factors like "time of year" to create faster, more accurate forecasts for your performances.
Success Story: Growing Revenue and Attendance at Children's Theatre of Charlotte
In 2017, the team at Children’s Theatre of Charlotte recognized a growing need to better understand the company’s pricing and sales data, and engaged JCA Arts Marketing in a pricing study. Read this success story to learn more about how the organization utilized JCA's recommendations to increase revenue and attendance.