Opera Programming for a Changed World
We’ve been through a lot since opera companies went dark in March 2020. As a result, we’ve all changed. When we resume life without social distancing and masks, it’s likely our appetite for social outings, and the kinds of art we consume, will change too. What will opera audiences want to see in this altered world? What is the correct balance of in-person vs digital performances? We delve into these questions and more in this blog.
A Tale of Two Digital Membership Programs: Steppenwolf and SFJAZZ
With the popularity (and necessity) of digital programming during the pandemic, marketers are thinking about how to develop a loyal digital audience. That instinct, paired with the need to continually engage audiences during the halt of in-person performances, has prompted organizations to develop new and innovative membership models for digital programming. We spoke with industry leaders Steppenwolf Theatre Company and SFJAZZ about their digital membership programs and early results. Spoiler alert: the insights are fascinating!
RMA Feature Focus: The Party Size Report
With the promise of a COVID-19 vaccine on the horizon, arts organizations across the country are cautiously planning to once again welcome patrons into their venues in 2021. There are a myriad of factors that go into this planning and we wanted to remind you of the RMA Party Size Report, which will be helpful for planning for social distancing.