Ask Me Anything: Creating Effective Audience Segments
Ask Me Anything! Your Arts Marketing Questions, Answered. What criteria should we use to create effective audience segments?
Segmentation Engine Feature Focus: Tracking Audience Behavior Post-COVID
It's hard to imagine right now, but there will be a day when performing arts organizations reopen their doors and start performances again. When that day comes, the audience will be different. Segmentation Engine can help you define your audience’s changed behavior, so you can adjust your marketing and development plans accordingly.
Ask Me Anything: Creating a CRM Culture
Ask Me Anything! Your Arts Marketing Questions, Answered. What audience segmentation advice do you have for reopening?
WEBINAR: Valuing Art in the Era of COVID-19
As part of the National New Play Network 2020 Annual Conference, JCA Arts Marketing led a session on how to communicate value and maximize revenue through pricing for online and in-person performances. View the recording to learn more.
RMA Feature Focus: Planning for the Unknown
With stages dark and many organizations selling limited tickets, we’ve received several questions about how to make use of the RMA during this time. We highlight features and reports that can be useful for evaluating your current pricing practices and helping you to plan for the future.
RMA Feature Focus: Dashboards for Tessitura Analytics
One of the many useful items to come with RMA v6 is the inclusion of RMA Dashboards for use within Tessitura Analytics. The pre-built RMA Dashboards include much of the same insight as the RMA, and allow you to share those reporting insights via Analytics with staff members who may only have access to Tessitura, or who don’t use the RMA application. We outline some tips on how to best use this feature.
Ask Me Anything: Pricing for Uncertainty
Ask Me Anything! Your Arts Marketing Questions, Answered. Are there any changes I should make to my pricing or seat map to prepare for the uncertainty of the upcoming season?
Ask Me Anything: Engaging Your Audience During the Coronavirus Shutdown
Ask Me Anything! Your Arts Marketing Questions, Answered. How do we engage our audience during the COVID-19 shutdown?