Jennifer Sowinski
Ask Me Anything: Optimizing Your Forecasting
"We missed our goal on several shows this past season. Now we have to budget for next season, and we’re concerned about making the goals too optimistic. Is there anything we can do to feel more confident in our forecasting?" Read Jennifer's answer.
Alexandra Davis
Success Story: The RMA at Phoenix Symphony
Every year at the Tessitura Learning Community Conference (TLCC), Todd Vigil, Chief Marketing Officer at Phoenix Symphony, vows to bring back at least one big idea or new strategy to implement. At the 2017 conference in Orlando, that strategy was the Revenue Management Application (RMA).