Ask Me Anything: Repertoire Scoring
"We’re looking for ways to make our budgeting and forecasting more accurate, and are thinking about implementing repertoire scoring. What’s the best way to get started?" Read Jennifer's answer.
Ask Me Anything: Optimizing Your Forecasting
"We missed our goal on several shows this past season. Now we have to budget for next season, and we’re concerned about making the goals too optimistic. Is there anything we can do to feel more confident in our forecasting?" Read Jennifer's answer.
Ask Me Anything: Managing Organizational Calendars
"We have so many calendars in our organization—between production calendars, event calendars, communications calendars, it’s difficult to keep track of them all! Do you have any suggestions?" Read James's answer.
Ask Me Anything: The Power of Free
"So you say that audiences are irrational, can you give some more examples of how we can use this knowledge to improve our marketing campaigns?” Read Jamie's answer.
Success Story: The RMA at Phoenix Symphony
Every year at the Tessitura Learning Community Conference (TLCC), Todd Vigil, Chief Marketing Officer at Phoenix Symphony, vows to bring back at least one big idea or new strategy to implement. At the 2017 conference in Orlando, that strategy was the Revenue Management Application (RMA).
Our audiences are irrational—it’s not an insult!
Knowing how to appeal to human's innate irrationality will help us be better arts marketers.
Ask Me Anything: What is the RMA?
"I keep hearing about the RMA from my colleagues in the industry. I know it’s software used for pricing, but can you explain more?" Read Jamie's answer.
Ask Me Anything: Slow Sales in Middle Prices
"For several upcoming performances, we’ve noticed that our top and bottom prices are selling well, but our middle prices aren’t selling much at all. Why is that, and is there anything we can do to fix it?" Read Jennifer's answer.