Ask Me Anything: Slow Sales in Middle Prices
"For several upcoming performances, we’ve noticed that our top and bottom prices are selling well, but our middle prices aren’t selling much at all. Why is that, and is there anything we can do to fix it?" Read Jennifer's answer.
Ask Me Anything: Price Sensitivity
"How do we know if we’re seeing price sensitivity on a performance?" Read Jennifer's answer.
Ask Me Anything: Installment Plans
"We’re interested in implementing an installment plan for our subscription packages. Are there any best practices to keep in mind?" Read Jennifer's answer.
Ask Me Anything: Dynamic Pricing and Customer Service
"Dynamic ticketing can present some customer service challenges—especially when it is new. How do you head off complaints or respond to patrons when you are A) discounting below initial costs, which may tick off some who paid full price or B) losing a potential new acquisition customer who is buying late and facing mediocre seats at a premium cost?"
Ask Me Anything: Segmenting Your Audience
"We’ve identified several segments for an upcoming mailing. How do we know if this is the best way to segment our audience?"
Ask Me Anything: Segmentation Metrics
"We’ve recently started being more strategic about our segmentation strategy. What key metrics do you recommend using to measure our results?"
Ask Me Anything: Audience Behavior Metrics
"We’re interested in tracking our audience behavior over the past several seasons, but aren’t sure where to start. What metrics do you recommend to measure our audience behavior?"
Ask Me Anything: Boards
"I’m trying to implement dynamic pricing at my organization, but our board is against the idea of raising prices. Do you have any recommendations on how to handle this?"