Segmentation Engine Feature Focus: Tracking Audience Behavior Post-COVID
It's hard to imagine right now, but there will be a day when performing arts organizations reopen their doors and start performances again. When that day comes, the audience will be different. Segmentation Engine can help you define your audience’s changed behavior, so you can adjust your marketing and development plans accordingly.
Segmentation Engine Feature Focus: Custom Audience Segmentation
Did you know that you can have bespoke segments built for your organization in Segmentation Engine? Custom segments define individual audience cohorts, making it easier to craft messages that will resonate with people who display similar behavior and interests.
Segmentation 101—6 Metrics for More Effective Donation Asks
Segmentation. It’s a practice that we’ve been preaching here at JCA for years, and it’s essential to ensure that you’re targeting your annual giving prospects with timely, relevant asks. Going back to basics, here are six key metrics for more effective donation asks.
Success Story: The RMA at 5th Avenue Theatre
The 5th Avenue Theatre in Seattle has seen an ROI of 6700% since it implemented the RMA in the 2015/16 season.
Ask Me Anything: Pricing for Value
"We’re working on setting our single ticket prices for the upcoming 2019/20 season. Any advice to make sure we set the perfect prices?” Read Jamie's answer.
Ask Me Anything: The Power of Free
"So you say that audiences are irrational, can you give some more examples of how we can use this knowledge to improve our marketing campaigns?” Read Jamie's answer.
Ask Me Anything: What is the RMA?
"I keep hearing about the RMA from my colleagues in the industry. I know it’s software used for pricing, but can you explain more?" Read Jamie's answer.
Our audiences are irrational—it’s not an insult!
Knowing how to appeal to human's innate irrationality will help us be better arts marketers.