Success Story: The RMA at 5th Avenue Theatre
The 5th Avenue Theatre in Seattle has seen an ROI of 6700% since it implemented the RMA in the 2015/16 season.
Ask Me Anything: Pricing for Value
"We’re working on setting our single ticket prices for the upcoming 2019/20 season. Any advice to make sure we set the perfect prices?” Read Jamie's answer.
Ask Me Anything: The Power of Free
"So you say that audiences are irrational, can you give some more examples of how we can use this knowledge to improve our marketing campaigns?” Read Jamie's answer.
Ask Me Anything: What is the RMA?
"I keep hearing about the RMA from my colleagues in the industry. I know it’s software used for pricing, but can you explain more?" Read Jamie's answer.
Our audiences are irrational—it’s not an insult!
Knowing how to appeal to human's innate irrationality will help us be better arts marketers.
Photos from our Arts Marketing Assembly
Check out photos from our Arts Marketing Assembly in NYC! And stay tune for future dates to be announced soon.
Arts Marketing Against Sanity... a new game!
At the Tessitura Conference this year, we tried something new. We took the popular game Cards Against Humanity and turned it into a game about our favorite subject.
A Thanksgiving Thank You, Chicago-style
A thank you to our clients, and a showcase of our clients in Chicago.