Ask Me Anything: Differentiated Pricing
"I'm getting pressure from the board to bring in more ticket revenue ..." Find out what Timmy Metzner has to say.
Ask Me Anything: Second-Time Patrons
"Once you have segmented them and sent them a great offer to come back that they took advantage of, what next? Do they get another deal, but smaller? Do they get added to the greater list? How long do you keep them segmented?"
Ask Me Anything: Slow Sellers
"One of our shows isn’t selling well, and we're considering significantly lowering the ticket price. Is this the right approach?" Find out what Timmy has to say.
Ask Me Anything: Marketing to Millennials
"What are ways to increase Millennial ticket buyers across genres for performing arts organizations?" Find out what Timmy Metzner has to say.
Success Story: Incremental Income at Arizona Opera
Find out how Arizona Opera worked with JCA to better their dynamic pricing strategy.
Comparing Ticket Prices
"When we price our tickets, is it best to keep the ticket prices at other arts organizations in our area in mind?" Consultant Timmy Metzner shares his thoughts.
Arts Marketers: Let's make some memories!
What if "memory making" was a key part of your audience engagement strategy?
Case Study: TPAC achieves huge subscription ROI via segmentation strategies
For its 2017-18, Tennessee Performing Arts Center saw a subscription campaign ROI to the tune of over 3,000%. Read how.