Ask Me Anything: Nudging
“Do you have any advice about how to use ticket pricing to promote an upcoming performance?" Find out what Steven Roth has to say.
The Segmentation Guide – for Arts Marketers
A guide to help arts marketers bring segmentation from the tactical to the strategic level.
The Pricing Dictionary
Some of the terminology around ticket pricing can be confusing—there's a lot of it! This dictionary is meant to bring you up to speed on pricing terms and inspire you.
Your Arts Marketing Questions, Answered! A Collection of AMAs from 2017
We compiled all your arts marketing "Ask Me Anything" (AMA) questions, and our consultants' answers, into one complimentary book for your reading and learning pleasure...
Jennifer Sowinski Promoted to Consultant
Steven Roth announces the promotion of JCA Arts Marketing's Jennifer Sowinski
JCA Arts Marketing is proud to host its first Assemblies in DC and NYC
The Arts Marketing Assembly is a half-day of knowledge-sharing brought to you by the JCA Arts Marketing team...in person!
When It Comes to Your Patrons, Do You Know the Full Story?
As an arts marketer, you understand your patrons' behaviors and their value to your organization. But, what if you could see your patrons' total value in the cultural community?
Marketing to Millennials and Gen X'ers—our data-driven tips
Here are some findings from "generational" studies we have conducted with arts organizations, and what they mean for marketers.