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“Do you have any advice about how to use ticket pricing to promote an upcoming performance?" Find out what Steven Roth has to say.
A guide to help arts marketers bring segmentation from the tactical to the strategic level.
Some of the terminology around ticket pricing can be confusing—there's a lot of it! This dictionary is meant to bring you up to speed on pricing terms and inspire you.
We compiled all your arts marketing "Ask Me Anything" (AMA) questions, and our consultants' answers, into one complimentary book for your reading and learning pleasure...
Steven Roth announces the promotion of JCA Arts Marketing's Jennifer Sowinski
The Arts Marketing Assembly is a half-day of knowledge-sharing brought to you by the JCA Arts Marketing team...in person!
As an arts marketer, you understand your patrons' behaviors and their value to your organization. But, what if you could see your patrons' total value in the cultural community?
Here are some findings from "generational" studies we have conducted with arts organizations, and what they mean for marketers.
