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They've seen you once, now you have to turn the first-timer into a multi-buyer. Is a discount the right strategy for a second visit?
When should you take action on your retention strategy? Find out what Steven has to say.
Steven Roth answers your question about getting started with segmentation.
Steven Roth explains how arts organizations are competing with Amazon.
Steven Roth explains why you should shake off the idea that vendor sites like Groupon and Goldstar are only for getting rid of expendable inventory.
"How can we avoid the public perception that a discount offer is a sign of a poorly-selling show?" Find out what Steven Roth has to say.
"I’ve heard the term 'permission marketing' used a lot recently. Does it apply to arts marketing?" Find out what Steven Roth has to say.
"What's the best way to find new subscribers?" Find out what Steven Roth has to say.
