Ask Me Anything: Second Visit Discount
They've seen you once, now you have to turn the first-timer into a multi-buyer. Is a discount the right strategy for a second visit?
Ask Me Anything: Patron Retention
When should you take action on your retention strategy? Find out what Steven has to say.
Ask Me Anything: Segmentation
Steven Roth answers your question about getting started with segmentation.
Ask Me Anything: Competing with Amazon
Steven Roth explains how arts organizations are competing with Amazon.
Ask Me Anything: Third-Party Sites
Steven Roth explains why you should shake off the idea that vendor sites like Groupon and Goldstar are only for getting rid of expendable inventory.
Ask Me Anything: The Perception of Discounts
"How can we avoid the public perception that a discount offer is a sign of a poorly-selling show?" Find out what Steven Roth has to say.
Ask Me Anything: Permission Marketing
"I’ve heard the term 'permission marketing' used a lot recently. Does it apply to arts marketing?" Find out what Steven Roth has to say.
Ask Me Anything: Shopping in Your Own Closet
"What's the best way to find new subscribers?" Find out what Steven Roth has to say.