Ask Me Anything: Loss Aversion
What is loss aversion and how can it relate to the arts? Steven weighs in.
Ask Me Anything: Entry-Level Ticket Prices
What's the opposite of decoy pricing? Steven weighs in.
Ask Me Anything: Pricing a Quick Sell-out
"We have an upcoming onsale for popular, one-night concert, which could sell out on the first day. Is it appropriate to raise prices during the on-sale day?”
Ask Me Anything: Communicating Dynamic Pricing
How should you tell your audiences about your pricing structure? Steven weighs in.
Ask Me Anything: University Arts Organizations
"As a performing arts organization within a university, we often struggle with how to engage our student population as new audiences. What strategies, be that pricing or promotion, have you seen work?”
Ask Me Anything: Fixing Holes in the House
Let's start by addressing how those holes got there in the first place...
Ask Me Anything: Retention from Third-Party Sites
"Can organizations retain ticket buyers who buy deeply discounted inventory on sites like Goldstar and Groupon?" Find out what Steven Roth has to say.
Ask Me Anything: Most Valuable Patron
Who is the MVP (most valuable patron) in your house?