Ask Me Anything: Nudging
“Do you have any advice about how to use ticket pricing to promote an upcoming performance?" Find out what Steven Roth has to say.
Ask Me Anything: Shopping in Your Own Closet
"What's the best way to find new subscribers?" Find out what Steven Roth has to say.
Ask Me Anything: Permission Marketing
"I’ve heard the term 'permission marketing' used a lot recently. Does it apply to arts marketing?" Find out what Steven Roth has to say.
Podcast: Steven Roth featured on CI to Eye
Steven Roth, President of JCA Arts Marketing, discusses hot topics in arts ticketing and pricing with Erik Gensler in this podcast from Capacity Interactive.
Ask Me Anything: The Perception of Discounts
"How can we avoid the public perception that a discount offer is a sign of a poorly-selling show?" Find out what Steven Roth has to say.
Ask Me Anything: Third-Party Sites
Steven Roth explains why you should shake off the idea that vendor sites like Groupon and Goldstar are only for getting rid of expendable inventory.
Don't let those top prices scare you away
Steven Roth responds to a recent New York Times article, "Broadway Tickets, for the Price of an Economics Lesson". Many people assume that all, or most all, tickets are at that top price. And they are usually wrong.
Ask Me Anything: Competing with Amazon
Steven Roth explains how arts organizations are competing with Amazon.