October 28, 2020Jamie Alexander
As COVID-19 took hold of the country in March, arts organizations immediately took to the internet. Recordings of recently shut down performances were put on Vimeo or YouTube and made available—for a limited time—to ticket buyers.
Following the initial shut-down, transitioning to online performances and events proved riddled with obstacles. But by late summer 2020, many organizations had a few digital performances under their belts and ambitious plans afoot to launch the 2020–21 season online.
Immediately upon this shift online, our curiosity at JCA Arts Marketing was piqued. Our questions were numerous:
And so, we launched this study on digital audience behavior using data form organizations who were early to foray into streamed online performances. Our hope is that it gives you insights as to how to engage and grow your audience in this new world of digital performances.
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