Jennifer Sowinski
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Grow arts and culture revenue

Ask Me Anything: Subscriber Messaging when Lowering Single Ticket Prices

Ask Me Anything! Your Arts Marketing Questions, Answered.

Check back weekly to get your questions answered by our JCA Arts Marketing consultants via video or blog. If you have a question to ask, submit it via email to

Ask Me Anything Question: 

We need to adjust single ticket prices for this upcoming season based on capacity and changes to the productions. What should we say to subscribers who have already paid for tickets?

Answer from Consulting Analyst, Jennifer Sowinski


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