Ask Me Anything: Forecasting Ticket Sales after COVID-19

We’re (re)launching our Ask Me Anything series! Check back weekly to get your arts marketing questions answered by our consultants via video or blog. If you have a question to ask, submit it via email to smarter@jcainc.com

ASK ME ANYTHING QUESTION: 

How can we account for the impact of coronavirus when forecasting ticket sales?

ANSWER FROM RMA PRODUCT MANAGER, AMY CATANZARO