Ask Me Anything: The Power of Free
"So you say that audiences are irrational, can you give some more examples of how we can use this knowledge to improve our marketing campaigns?” Read Jamie's answer.
The Musco Center’s Creative Use of ArtifaxEvent: An Interview with Audience Development Coordinator Napoleon Gladley
In our latest Artifax user group, Audience Development Coordinator Napoleon Gladley shared how the Musco Center at Chapman University has creatively expanded the use of ArtifaxEvent. Their team uses ArtifaxEvent as a project management tool for marketing and communications along with its venue and production management functionality.
Success Story: The RMA at Phoenix Symphony
The Tony Awards are coming up on Sunday, June 10th. For many of us, this day is a national holiday. How do you celebrate?
Our audiences are irrational—it’s not an insult!
Knowing how to appeal to human's innate irrationality will help us be better arts marketers.
Ask Me Anything: What is the RMA?
"I keep hearing about the RMA from my colleagues in the industry. I know it’s software used for pricing, but can you explain more?" Read Jamie's answer.
ArtifaxEvent at the Bushnell: An Interview with Production Coordinator, Sam Burke
An interview with ArtifaxEvent administrator Sam Burke from The Bushnell on how she got to her position as Production Coordinator and how she and her team utilize ArtifaxEvent for managing and operating their busy venue.
Ally Davis and Elizabeth Magalski Promoted to Marketing Specialists
JCA announces the promotion of Ally Davis and Elizabeth Magalski.