CASE STUDY: How Ballet Arizona is Adapting to the Times
For cultural organizations across the U.S., the 2020–21 season has been a constant cycle of planning, re-planning, adjusting, and adapting as new COVID-19 information emerges. Amidst the uncertainty, many organizations are moving forward with programming that is new and often unconventional. In our new case study, we spoke with the team at Ballet Arizona about their plans and process for presenting their upcoming season.
Recording Virtual Attendees in your CRM
With COVID-19, many nonprofits have moved performances and events online. Just like live events, a lot of hard work and planning goes into virtual gatherings, and you’ll want to capture attendee data in your CRM. In our latest blog, we outline some best practices for importing attendee data into your CRM, as well as system specific tips for The Raiser's Edge/RE NXT, Tessitura, and Blackbaud CRM.
WEBINAR: Pricing for Online & In-Person Events
In this webinar hosted by Spektrix, JCA Arts Marketing experts explore how to communicate value and maximize revenue through pricing for online and in-person performances. View the recording to learn more.
WEBINAR: Museum Admission & Membership Pricing
How do audiences value museum experiences in this new COVID world? The answer to that question will impact the prices of admission, online experiences, and memberships—all of which ultimately affect your bottom line. View the webinar recording to learn more.
Seven Data Issues to Look for When Converting from The Raiser’s Edge
Implementing a new CRM system can be a long and complicated process. One of the biggest hurdles can be cleaning, converting, and mapping data from a legacy system into a new CRM. Conversion to a new system provides an ideal opportunity to clean and organize your constituent data. In this blog, we lay out key data issues to look for when converting from The Raiser's Edge.
Ask Me Anything: Subscriber Messaging when Lowering Single Ticket Prices
Ask Me Anything! Your Arts Marketing Questions, Answered. What should we say to subscribers if we lower single ticket prices?
Ask Me Anything: Growing Audience During the Pandemic
Ask Me Anything! Your Arts Marketing Questions, Answered. Should we abandon our audience growth goals during the pandemic?
Ask Me Anything: Streaming Performances
Ask Me Anything! Your Arts Marketing Questions, Answered. Should we include a streaming option in addition to live performances this coming season?