Seven Data Issues to Look for When Converting from The Raiser’s Edge
Implementing a new CRM system can be a long and complicated process. One of the biggest hurdles can be cleaning, converting, and mapping data from a legacy system into a new CRM. Conversion to a new system provides an ideal opportunity to clean and organize your constituent data. In this blog, we lay out key data issues to look for when converting from The Raiser's Edge.
Ask Me Anything: Subscriber Messaging when Lowering Single Ticket Prices
Ask Me Anything! Your Arts Marketing Questions, Answered. What should we say to subscribers if we lower single ticket prices?
Ask Me Anything: Growing Audience During the Pandemic
Ask Me Anything! Your Arts Marketing Questions, Answered. Should we abandon our audience growth goals during the pandemic?
Ask Me Anything: Streaming Performances
Ask Me Anything! Your Arts Marketing Questions, Answered. Should we include a streaming option in addition to live performances this coming season?
Ask Me Anything: Creating Effective Audience Segments
Ask Me Anything! Your Arts Marketing Questions, Answered. What criteria should we use to create effective audience segments?
Segmentation Engine Feature Focus: Tessitura Analytics Tags
Did you know that like the RMA, Segmentation Engine integrates with Tessitura Analytics, and that you can include tags when building widgets to gain even more in-depth reporting? In this blog, we provide an overview of the Segmentation Engine Tags and how they can be used to build a basic widget.
Segmentation Engine Feature Focus: Custom Audience Segmentation
Did you know that you can have bespoke segments built for your organization in Segmentation Engine? Custom segments define individual audience cohorts, making it easier to craft messages that will resonate with people who display similar behavior and interests.
No Login Required! Beyond Communication Preference Forms in BBIS
Most nonprofits want to stay in touch with their constituents while also respecting their wishes to opt in or out of particular communications. If you’re using Blackbaud Internet Solutions (BBIS), it can be tricky to set everything up correctly. In this post, we’ll explain how you can give your constituents more control over their preferences—with no login required!