Ask Me Anything: Audience Growth through Digital Performances
Ask Me Anything! Your Arts Marketing Questions, Answered. Can digital performances grow our audience?
Top 3 Tips for Successful CRM Demos: WFH Edition
If you are searching for a new CRM or ticketing system, you are probably anxious to see demonstrations of the shiny new systems on your wish list. Although you may be tempted to jump right into demos, they should be one of the last steps of your system selection process. In order to get the most from your vendor demos, we’re sharing our tips for successful demos, adjusted for the new remote work reality.
SUCCESS STORY: How Kitchener-Waterloo Symphony Maximized Revenue on Digital Performances
JCA Arts Marketing worked with the Kitchener-Waterloo Symphony (KWS) on a pricing structure for their new season of digital performances, as a response to COVID-19. We recently spoke with Director of Audience Engagement, Kari Hueber, about the company’s entry to digital performances and the early results of its tiered pricing structure.
[STUDY] Trends in Audience Behavior: Digital Performances
In response to COVID-19, many performing arts organizations transitioned to online performances. The JCA Arts Marketing team had many questions about this new arts platform, so we launched a study on digital audience behavior using data form organizations who were early to foray into streamed online performances. Read the study to learn more.
WEBINAR: System Selection
When searching for a new CRM or ticketing system, it’s important to find the right fit. The key to picking the right system is understanding your needs, and evaluating your options based on your organization’s unique requirements and priorities. Download the webinar materials to learn more.
CASE STUDY: How Melbourne Symphony Orchestra Used Advanced Analysis to Plan for the 2021 Season
What began as a pricing survey for classical music concerts in 2021 revealed wide-reaching insights into patrons’ willingness to pay for digital content, their real intentions about returning to performances in person, as well as preferences around repertoire, artist, and concert times.
Ask Me Anything: Pricing for Museums During COVID-19
Ask Me Anything! Your Arts Marketing Questions, Answered. How should museums adjust prices to account for changes due to the pandemic?
How the Ontario Science Centre is Providing Virtual Field Trips for Students During COVID-19
The Ontario Science Centre (OSC) has been delivering valuable programs for over half a century, and even in the midst of a global pandemic, it strives to continue its mission "to inspire passion for the human adventure of discovery". The Artifax team at JCA recently sat down with Lorrie Ann Smith, Vice President, Science Education to talk about OSC's history, future, and the challenges of delivering online programming.