The Reopening Playbook: Audience Segmentation
How do we make sure we’ve learned from this time and get our audiences, new and old, back in through our doors? It’s a gigantic question, and we’re here to help you organize and prioritize your marketing efforts as you prepare for to meet this challenge. To do this, we’ve created a framework called “the Reopening Playbook.”
5 Ways to Prepare for a New CRM Implementation
Your organization has selected a new CRM, and while it may feel like you have done the majority of the work, the work is only just beginning. JCA is experienced at guiding clients through the implementation process and shares some considerations regarding your people, processes, and technology resources when your team is anticipating a system change.
CASE STUDY: How Arizona Opera Revised Strategy During the Shutdown
When the pandemic closed the cultural sector, Arizona Opera recognized an opportunity to take a broad look at strategy. The company had recently shifted its programmatic offerings, and decided that the shutdown of regular performances provided the perfect time to examine its practices and create a thorough strategy to develop audience and revenue for its future. With this goal in mind, Arizona Opera approached JCA Arts Marketing to act as a partner to collaborate on the creation of a strategic plan. Read the case study to learn more.
Segmentation 101—6 Metrics for More Effective Donation Asks
Segmentation. It’s a practice that we’ve been preaching here at JCA for years, and it’s essential to ensure that you’re targeting your annual giving prospects with timely, relevant asks. Going back to basics, here are six key metrics for more effective donation asks.
The 5 Key Steps for Successful Project Management
Starting a new project at work can be daunting. Questions immediately begin circulating: Where do you even begin? How will you meet the deadlines? Do you have the right resources to be successful? Here at JCA, we’re experienced at managing projects. So we’ve pooled our knowledge and put together this list of five key steps to make your project a success.