CASE STUDY: How Melbourne Symphony Orchestra Used Advanced Analysis to Plan for the 2021 Season
What began as a pricing survey for classical music concerts in 2021 revealed wide-reaching insights into patrons’ willingness to pay for digital content, their real intentions about returning to performances in person, as well as preferences around repertoire, artist, and concert times.
Ask Me Anything: Pricing for Museums During COVID-19
Ask Me Anything! Your Arts Marketing Questions, Answered. How should museums adjust prices to account for changes due to the pandemic?
How the Ontario Science Centre is Providing Virtual Field Trips for Students During COVID-19
The Ontario Science Centre (OSC) has been delivering valuable programs for over half a century, and even in the midst of a global pandemic, it strives to continue its mission "to inspire passion for the human adventure of discovery". The Artifax team at JCA recently sat down with Lorrie Ann Smith, Vice President, Science Education to talk about OSC's history, future, and the challenges of delivering online programming.
7 Habits of Highly Effective Advancement Operations
We’re eight months into the COVID-19 pandemic and new business norms—shaped by rapid change and unexpected challenges—are starting to set. While you cannot change the fundraising landscape, you CAN look inward at your operations. By adopting these seven habits, you can strive to make every action count and drive results by leveraging people, processes, and technology to optimize your organization’s fundraising activities.
Ask Me Anything: Digital Performance Metrics
Ask Me Anything! Your Arts Marketing Questions, Answered. What metrics should we be tracking for digital performances?
RMA Feature Focus: Utilizing the Pre-Season Model to Forecast for Future Performances
Many organizations are preparing for a season like no other. Whether you are setting up virtual tours, streamed performances, or socially distanced live events, careful planning has been crucial to your organization’s survival. With the potential to move back to live performances this coming spring, it will be crucial for organizations to accurately model income for future performances, and the RMA’s Pre-Season Model is the perfect tool for this.
CASE STUDY: How Ballet Arizona is Adapting to the Times
For cultural organizations across the U.S., the 2020–21 season has been a constant cycle of planning, re-planning, adjusting, and adapting as new COVID-19 information emerges. Amidst the uncertainty, many organizations are moving forward with programming that is new and often unconventional. In our new case study, we spoke with the team at Ballet Arizona about their plans and process for presenting their upcoming season.
Recording Virtual Attendees in your CRM
With COVID-19, many nonprofits have moved performances and events online. Just like live events, a lot of hard work and planning goes into virtual gatherings, and you’ll want to capture attendee data in your CRM. In our latest blog, we outline some best practices for importing attendee data into your CRM, as well as system specific tips for The Raiser's Edge/RE NXT, Tessitura, Blackbaud CRM, and Spektrix.