The RMA & Tessitura Analytics: The Perfect Pairing
Since the release of Tessitura v15, we’ve been getting a lot of questions about the kinds of reporting you’ll find in Tessitura Analytics compared to the reports in the Revenue Management Application (RMA). The truth is—the two work together, side by side. Here's how!
Restructuring ArtifaxEvent: An Interview with Staff from California Center for the Arts Escondido
With over a decade of history using Artifax, California Center for the Arts (CCAE) is in the midst of a strategic overhaul. In this interview we hear how the team is tapping into areas of Artifax they had not taken advantage of before.
Tips for Your 2020-21 Pricing Strategy
It's that time of year when you just launched your season, but you already need to start thinking about getting subscriptions on sale for next year. And so, it's time to think about pricing! We've got some tips...
Success Story: The RMA at 5th Avenue Theatre
The 5th Avenue Theatre in Seattle has seen an ROI of 6700% since it implemented the RMA in the 2015/16 season.
Ask Me Anything: Takeaways from the Tony Awards
The 73rd Annual Tony Awards have ended. What can arts marketers learn from them?
Ask Me Anything: Pricing for Value
"We’re working on setting our single ticket prices for the upcoming 2019/20 season. Any advice to make sure we set the perfect prices?” Read Jamie's answer.
ArtifaxEvent at the Guggenheim: An Interview with Director of Theater and Production Services, Brenda Gray
At our latest ArtifaxEvent North American User Group we interviewed Brenda Gray, the Director of Theater and Production Services at the Guggenheim Museum in New York.