Vivian automates tedious number crunching, giving you clear, actionable insights to make data-driven decisions.
RMA Feature Focus: Latest Updates on the New RMA
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Meet Vivian, your AI-powered partner in smarter pricing and faster sales insights.
Start making a bigger impact.
Vivian streamlines your data analysis, freeing your staff to focus on what matters most: crafting impactful strategies that drive your mission forward.
The Premier Revenue Management
Intelligence Tool
Vivian is more than just a revenue management tool, it’s your AI-powered copilot, built with JCA’s industry-leading pricing expertise.
Effortless Data Analysis & Reporting
Smarter Pricing with AI
Leveraging machine learning, Vivian provides dynamic pricing recommendations down to the zone level for each performance. Users can easily approve (or adjust) pricing recommendations and send the changes back to Tessitura from Vivian. Coming Early 2025!
Predictive Forecasting
See the future of your sales with AI-powered forecasts. Understand best-case and worst-case scenarios for revenue and ticket sales of your productions or performances. Coming Early 2025!
Demand & Sales Analysis
Make informed decisions with Vivian’s intuitive reports on pricing, house scaling, discounting, inventory, and more.
Measure Marketing Impact
Track marketing and communication activities with Milestones to understand which efforts drive sales. Coming Early 2025!
Save Time, Drive More Revenue
Vivian’s user-friendly interface makes managing revenue a breeze. You’ll spend less time on manual tasks and more time creating impactful programs that fulfill your mission.
The Vivian Name – What It Means
Vivian is the name of the lady of the lake—the woman who gives the sword Excalibur in the King Arthur myth.
With this name, we’re referencing the underpinning data structure of the new software: Vivian will pull data through Tessitura’s API and collect it in a “data lake”—a secure central storage for raw data.
This data lake keeps Tessitura’s information readily available for manipulation and analysis. Additionally, Vivian can incorporate other data sources, paving the way for new interfaces and interpretations in the future.
Hear from Our Clients
Vivian builds on the success of the RMA, offering a powerful AI upgrade. We're excited to share what current RMA customers who know and trust our expertise have to say about the RMA.
Once we installed the RMA it began paying for itself immediately. Our ROI on the product is nearly 15:1 each season. The financial gains alone make licensing it a no-brainer!
Jen Buzzell, Director of Marketing
Signature Theatre
While the monetary ROI of RMA just from incremental income alone has been amazing, the overall effect on my team and our workload also cannot be overstated. We now spend our time actually focusing on the data, and taking what we have learned to implement changes instead of spending all of our time just getting to the data to begin with. It has improved the effectiveness of every area of our business, from inventory and revenue management to advertising planning to communications and messaging.
Chris Marcacci, Director of Marketing
The 5th Avenue Theatre
Working with JCA Performing Arts consulting and the Revenue Management Application has been informative, educational, and profitable. Since 2018 we have had a 185% return on our investment. We look forward to applying the information we have learned during our recent patron survey and database analysis for even greater results.
Elizabeth Carlock, Ticket Services Manager
La Mirada Theatre
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