An Announcement about JCA Arts Marketing
We’re excited to announce the evolution of our JCA Arts Marketing team, designed to provide even stronger support for our arts and culture clients.
When JCA purchased The Pricing Institute in 2014 and created JCA Arts Marketing, our team of arts marketing consultants was dedicated to pricing and audience behavioral research that served arts marketing teams. While we are still committed to the industry-leading pricing work and audience research that have defined our consulting, we feel that it’s time to embrace our expanded services to this sector.
Moving forward, JCA Arts Marketing will be split into JCA Performing Arts and JCA Museums & Attractions. With this shift, we are recognizing the full breadth of consulting services that JCA provides not only for arts marketing teams but also for ticketing teams, membership teams, development & fundraising teams, programming & artistic teams, IT teams, finance teams, and others. We are also recognizing our dedication to promoting the use of data to accelerate the unique needs of these two arts and culture verticals—performing arts and museums & attractions.
We are dedicated to offering the following services to our clients of JCA Performing Arts and JCA Museums & Attractions:
Strategy & Insights Consulting
We help arts and cultural organizations leverage their data for insights that affect strategic plans. Services currently include:
- Pricing & Revenue Management Consulting
- Audience & Segment Research
- Membership Strategy Consulting
- Campaign Strategy Consulting
- Interim Staffing for Marketing Teams
Data Ecosystems Consulting
We help arts and cultural organizations optimize their data, processes, and technology. Services currently include:
- Ticketing System Consulting & Interim Staffing
- CRM Assessment, Selection, & Implementation
- Data Ecosystem Assessment & Roadmap
- CRM, Business Process, & Data Optimization
If you are a member of our “JCA Arts Marketing” email newsletter list, we will still receive the same thought-leading articles, studies, webinars, and discussions that you know and love. You’ll just receive these communications under the banner of JCA Performing Arts, JCA Museums & Attractions, or JCA—depending on your organization and the topic. If you’re not already a part of our email list, you can sign up for our newsletter here!
You may have also noticed that JCA has a new look! Learn more about our new logo here.
Any questions? Reach out to us at smarter@jcainc.com or by clicking below. We’d love to hear from you!