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May 6, 2021
When the pandemic closed the cultural sector, Arizona Opera recognized an opportunity to take a broad look at strategy. The company had recently shifted its programmatic offerings, and decided that the shutdown of regular performances provided the perfect time to examine its practices and create a thorough strategy to develop audience and revenue for its future. With this goal in mind, Arizona Opera approached JCA Arts Marketing to act as a partner to collaborate on the creation of a strategic plan. Read the case study to learn more.Read More
May 4, 2021
Segmentation. It’s a practice that we’ve been preaching here at JCA for years, and it’s essential to ensure that you’re targeting your annual giving prospects with timely, relevant asks. Going back to basics, here are six key metrics for more effective donation asks.Read More