[PDF] The Segmentation Guide

Audience Segmentation – From Tactical to Strategic


Like dynamic pricing ten years ago, segmentation is one of the hot topics in arts marketing. However, few know how to move segmentation from the tactical to the strategic level. How can segmenting be the guiding force of your marketing strategy, rather than something you do to a direct mail list 

It's a complicated question without an easy answer. But we hope, through this Segmentation Guide, to give you the building blocks to start setting the groundwork for your segmentation strategy.  


ABOUT SEGMENTATION STRATEGY CONSULTING WITH JCA ARTS MARKETING

Through our segmentation consulting, you'll have a clearer picture of your ticket buyers and donors across a number of dimensions, allowing you to build marketing strategies that target the right people, at the right time, with the right message. Let's collaborate!