[PDF] The Pricing Dictionary

For those who love (or want to love) ticket pricing.


We totally geek out about pricing. Which is why we have spent a lot of time researching, implementing, and becoming experts on pricing for the arts. 

But we know some of the terminology around pricing can be confusing—there's a lot of it! This dictionary is meant to both bring you up to speed on pricing terms and inspire you with new pricing ideas for your organization. 


PRICING CONSULTING WITH JCA ARTS MARKETING

We've provided pricing studies to hundreds of cultural organizations of all sizes and genres, helping them increase earned revenue through optimized pricing. We're experts in strategic pricing, including price setting, dynamic pricing, discounting, and house scaling. Let us help you too!