The Segmentation Engine includes five attendance variables, three ticket value variables, and five donation variables, all of which can be used in combination to measure the value of each patron in your database. Using daily ticketing and donation data, the engine updates patron value in real time. Marketing, ticketing and development professionals use the Segmentation Engine to automatically create sophisticated customer segmentation, and generate higher marketing ROI from improved response rates and reduced costs.
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The Segmentation Engine is just one of several ground-breaking tactics offered by JCA Arts Marketing.
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In response to clients' needs for more targeted marketing, JCA developed the Segmentation Engine in conjunction with UK-based technology partner Baker Richards. JCA and Baker Richards also co-developed the Revenue Management Application (RMA) for Tessitura.