JCA Arts Marketing

Our singular focus is on arts & cultural revenue.

Data-enriched, high-impact strategies

JCA Arts Marketing, a new division of JCA, helps you reach targets with strategies to increase revenue. We collaborate with leading arts & cultural organizations to enhance the customer experience to grow income and attendance.

Stimulate revenue and intensify engagement

Using a powerful blend of data analysis and strategic communications planning, our consultants dramatically increase ROI for clients across North America. We help you better understand your customers, and engage them with precision marketing using strategies inspired by your transactional data. JCA Arts Marketing helps you align your people with your technology to build loyalty and repeat business in a competitive landscape.

JCA Arts Marketing consultants, experts at industry-specific data analysis and strategic marketing, provide ground-breaking tools and services to help you raise more revenue:

Segmentation Engine

The Segmentation Engine draws data directly from your Constituent Relationship Management (CRM) system to reveal new target groups for marketing. Empower your ticketing, development, and marketing teams with greater understanding of customized and behavior-based patron segments. Boost ticket sales and revenue by looking at your patron database deeply and differently.

Revenue Management Application (RMA)

The Revenue Management Application (RMA) is the first and only integrated pricing application that gives arts organizations real-time insights into revenue forecasting, pricing strategy, and dynamic pricing. We’ll help you realize your investment many times over.

Pricing Consulting

JCA Arts Marketing consultants bring unique experience with pricing analysis to arts & culture clients. We’re experts in strategic pricing, including house re-scaling, discounting, and setting single-ticket and subscription prices. Remember The Pricing Institute? They’re part of JCA Arts Marketing.

Customer Behavior Analysis

The experts at JCA Arts Marketing, along with our UK partners Baker Richards, evaluate your organization's data to determine the patterns and trends of your patron behavior. Never a cookie-cutter approach, and always informed by years of data-intensive experience, our method is to collaborate with your team. Within the unique history of your performances, programs, membership, and other aspects of your organization, we develop data-driven insights to help your organization meet your strategic goals ... developing new audiences, enhancing revenue, planning sales for new repertoire, and more.

Arts & Culture CRM Consulting

We can identify what must happen to instill a CRM culture within your organization. Through a forthright and collaborative analysis of your platform, processes, and people, we help you develop a road map to achieve your organization’s CRM vision.

To grow your organization, talk to JCA Arts Marketing.