The Segmentation Engine draws data directly from your Constituent Relationship Management (CRM) system to reveal new target groups for marketing. Empower your ticketing, development, and marketing teams with greater understanding of customized and behavior-based patron segments. Boost ticket sales and revenue by looking at your patron database deeply and differently.
Revenue Management Application (RMA)
The Revenue Management Application (RMA) is the first and only integrated pricing application that gives arts organizations real-time insights into revenue forecasting, pricing strategy, and dynamic pricing. We’ll help you realize your investment many times over.
JCA Arts Marketing consultants bring unique experience with pricing analysis to arts & culture clients. We’re experts in strategic pricing, including house re-scaling, discounting, and setting single-ticket and subscription prices. Remember The Pricing Institute? They’re part of JCA Arts Marketing.
Customer Behavior Analysis
The experts at JCA Arts Marketing, along with our UK partners Baker Richards, evaluate your organization's data to determine the patterns and trends of your patron behavior. Never a cookie-cutter approach, and always informed by years of data-intensive experience, our method is to collaborate with your team. Within the unique history of your performances, programs, membership, and other aspects of your organization, we develop data-driven insights to help your organization meet your strategic goals ... developing new audiences, enhancing revenue, planning sales for new repertoire, and more.
Arts & Culture CRM Consulting
We can identify what must happen to instill a CRM culture within your organization. Through a forthright and collaborative analysis of your platform, processes, and people, we help you develop a road map to achieve your organization’s CRM vision.
To grow your organization, talk to JCA Arts Marketing.