Grow revenue. Grow attendance. Grow engagement.
JCA Arts Marketing, a fully-owned division of JCA, collaborates with cultural organizations to increase revenue, boost attendance, and grow patron value. We provide consulting and software services to institutions across multiple genres, including: museums, dance companies, opera companies, performing arts centers, symphonies, and theatres.
We help hundreds of cultural organizations across North America use data-driven customer insights to craft more effective marketing strategies.
Our history: In October 2014, JCA acquired The Pricing Institute, its US practitioners, and its offerings. The integration with JCA has allowed JCA Arts Marketing to provide enhanced products and services to the industry.