JCA Arts Marketing

Data-driven insights for effective marketing strategies.

The Arts Marketing Assembly in DC and NYC


What’s an Assembly, you might be wondering?

The Arts Marketing Assembly is a half-day of knowledge-sharing brought to you by the JCA Arts Marketing team…in person!

In this community-tailored, salon-style event for arts marketers we’ll share industry trends, discuss the unique needs of your performing arts community, and provide helpful tips and strategies you can implement at your organization.

Our goal: to give you an inspiring experience that will help you in your work immediately.

We’ll see you there!

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DC Assembly

Tuesday, August 7, 2018
9 a.m. – Noon
1201 Connecticut Ave NW, 9th Floor Suite 904

Speakers and panelists include:

Steven Roth, President, JCA Arts Marketing
Timmy Metzner, Senior Consultant, JCA Arts Marketing
Monica Holt, Director of Theater Producing and Programming, The Kennedy Center for the Performing Arts
Jen Buzzell, Director of Marketing, Signature Theatre
Meghan Pressman, Managing Director, Woolly Mammoth Theatre Company

Register

NYC Assembly

Thursday, August 9, 2018
9 a.m. – Noon
108 West 39th, 9th Floor, Suite 903

Speakers and panelists include:

Steven Roth, President, JCA Arts Marketing
Timmy Metzner, Senior Consultant, JCA Arts Marketing
Joe Levy, General Manager, Apollo Theatre
Sara Villagio, Chief Marketing Officer, Carnegie Hall
Jenifer Thomas LaMorte, Senior Manager - Sales & Ticketing, Disney Theatricals
Anne Trites, Director of Development, TDF

 Register

Have a question about the Assemblies? Email Timmy


Schedule and Content

8:30 a.m. Welcome Breakfast & Registration

9 a.m. A Brief Welcome from JCA Arts Marketing President, Steven Roth

9:10 a.m. The JCA Arts Marketing T.A.B. (Trends in Audience Behavior)

A first look at a new series of research studies conducted on trends in audience behavior. This inaugural study investigates time-of-purchase habits. Using data from several cross-genre and cross-budget size arts organizations, we will present our findings on buying behavior and whether common perceptions on when patrons typically buy align with the facts. Moreover, we will discuss how these behavioral shifts should influence communication efforts and their impact on the bottom line.

9:45 a.m. Client Success: Opera Philadelphia Case Study

Since 2013-14, JCA Arts Marketing has worked closely with Opera Philadelphia on a number of consulting projects. These have included pricing studies, house scaling, and audience behavior analyses. Our work helped to inform the planning, launching; and processes of their inaugural festival, O17, in the fall of 2017. During this session, we will walk you through the various pieces of analysis JCA Arts Marketing provided, the recommendations and decisions made in collaboration, and the results of those efforts.

10:15 – 10:45 a.m. Coffee Break

10:45 – 11:30 a.m. Industry Influencer Panel: Marketing Challenges in DC/NYC

Building and retaining audiences in DC/NYC provides challenges that other markets aren't necessarily facing. In this panel session, you will hear thought leaders in these respective communities provide insights on how to successfully market to DC/NYC audiences.

11:30 a.m. Petite-note: Cumulative Advantage & The Arts

Steven Roth will deliver a presentation introducing the retail concept of “cumulative advantage” and how it can be applied to the performing arts. Cumulative advantage is achieved, not by offering a perfect choice, but an easy one, and that the ease itself is what allows a patron to repeat behaviors.   Steven will discuss how holding onto customers might not be a matter of continually adapting to changing needs or emotions, but rather about helping customers avoid having to make yet another choice.

12 p.m. Join us for lunch at a nearby restaurant (Cava in DC, TBD for NYC), if your schedule allows


Organizations in Attendance

Representatives from the following organizations have already registered: 

DC Assembly
Ford's Theatre Society
The Kennedy Center for the Performing Arts
Opera Philadelphia
Signature Theatre
Strathmore
Studio Theatre
UMW Theatre
The Virginia Arts Festival
Woolly Mammoth Theatre Company

NYC Assembly
Brooklyn Academy of Music
Capacity Interactive
Carnegie Hall
Disney Theatrical Group
Jazz at Lincoln Center
Kaye Playhouse
McCarter Theatre Center
The Metropolitan Opera
New York Philharmonic
The Philadelphia Orchestra
Playwrights Horizons
Roundabout Theatre Company


To grow your organization, talk to JCA Arts Marketing.