Tuesday, April 2, 2019
9:30 a.m. – 12:30 p.m.
122 S Michigan Ave, Suite 1405
Thursday, April 4, 2019
9:30 a.m. – 12:30 p.m.
313 Congress St, Floor 4 Room 3
Tickets are $65, and $40 for each subsequent person attending from the same organization.
Schedule, Content, and Speakers
9 a.m. – Welcome Breakfast & Registration
9:30 a.m. – The JCA Arts Marketing T.A.B. (Trends in Audience Behavior)
A first look at a series of research conducted by our consultants about trends in audience behavior. This inaugural study will focus on investigating time-of-purchase habits. Using data from several cross-genre and cross-budget size art organizations, we will present our findings on buying behavior and determine if the perception about when patrons buy aligns with the facts. Moreover, we will discuss how those behavioral shifts should influence communication efforts and impact the bottom line.
10:15 - 10:45 a.m. – Redesigning the Roadblocks
The work we do is difficult and so many factors are seemingly out of our control. In this activity-focused and interactive session we’ll explore our perceptions of the roadblocks that keep us from marketing success. Through re-conceptualizing problems, we may find it easier to overcome them—or at least question if they’re as insurmountable as they seem.
10:45 – 11 a.m. – Networking Break
11 – 11:45 a.m. – Industry Influencer Panel: Marketing Challenges in Chicago/Boston
Building and retaining audiences in Chicago/Boston provides unique challenges that are distinct from other markets. In this panel session, you will hear thought leaders in your community answering questions tailored to understand how to successfully market to Chicago/Boston audiences.
Laura Burgos, Senior Director of Digital & Analytics, Lyric Opera of Chicago
Melanie Kalnins, Director of Marketing & Business Analysis, Chicago Symphony Orchestra
Neel McNeill, Executive Director, Definition Theatre Company
Catherine Peterson, Executive Director, Arts Boston
Gretchen Borzi, Director of Marketing Programs & Group Sales, Boston Symphony Orchestra
Jack Wright, Director of Marketing & Communications, Celebrity Series of Boston
11:45 a.m. – Petite-note: Behavioral Economics & the Arts
In this TedTalk-style presentation we’ll discuss the psychological study of human behavior in relationship to purchase patterns known as “behavioral economics.” Other industries have been leveraging these learnings to increase sales and it is time the performing arts got in on the fun. This session will highlight how you can influence behavior to increase attendance/sales through applying concepts such as nudging, attribute priming, dominated alternatives, and many more.
12:30 p.m. – Wrap-up
Attendees of past Assemblies have said...
"Thank you for offering this event! It was great to network and to bring back actionable insights from both the data and the anecdotal observations" – Attendee of the Assembly in Washington, D.C.
"It was nice to take some time to be in a conference environment, get thinking about these topics, and meet with colleagues from other organizations without having to take a full day, let alone multiple days, away from the office" – Attendee of the Assembly in New York City
"Several conversations put together caused me to really reconsider how we are packaging and incentivizing multi-buying to make it easier for our audience to pick us, early and often!" – Attendee of the Assembly in New York City
"I think this was a really well planned event! Looking forward to the next one." – Attendee of the Assembly in Washington, D.C.
See pics from our Assembly in NYC last summer!
To grow your organization, talk to JCA Arts Marketing.