Customer Behavior Analysis

Data analysis to inspire your marketing

Want a deeper understanding of your targets?


The best way to understand and motivate your customers is through a deep understanding of their buying behavior. JCA Arts Marketing digs deeper than you thought possible, by analyzing multiple years of customer transactional data. You'll have a clearer picture of your ticket buyers and donors across a number of dimensions, including:

  • Last purchase
  • Attendance frequency
  • Average price paid
  • Time between purchase and attendance
  • Number of donations
  • Average donation
  • Number of years of activity, and more.

Our clients use Customer Behavior Analysis to understand existing patron behavior and to predict how patrons might behave in the near future. The result? More insightful and effective marketing campaigns. We've given clients confidence to:

  • Recognize that certain multi-buyers are not candidates for subscription, and encourage them to attend an additional performance;
  • Contact non-recent ticket buyers before they are expected to lapse;
  • Identify the right time to solicit a first-time patron for a donation.

Customer Behavior Analysis is just one of several consulting services offered by JCA Arts Marketing.

Talk to us about everything we do to help arts & cultural organizations succeed.