Ask Me Anything: Smaller Subscription Packages
"We are concerned that offering smaller subscription packages would cannibalize sales of the larger packages. Do you have any suggestions?" Find out what Timmy has to say.
Segmenting Arts Patrons: Understanding the Why
Arts marketers have been taught to segment marketing and fundraising initiatives, but what’s the best way to segment? What should an effective segmentation strategy do?
JCA Arts Marketing AMA: Audience Behavior
"We work hard to get each patron to consider becoming a subscriber. But with so much different behavior among audiences, is that a worthwhile effort?" Find out what Timmy Metzner has to say.
JCA Arts Marketing AMA: Subscription Discounts
"We're slowly losing subscribers season after season. Would offering a larger subscription discount help?" Find out what Chris Fabiszak has to say.
JCA Arts Marketing AMA: Shopping in Your Own Closet
"What's the best way to find new subscribers?" Find out what Steven Roth has to say.
Subscriptions Aren't Dead. Patience Is.
Thwarting doomsday: Why arts organizations must embrace innovative ticket pricing to grow sales and revenue.