Case Study: TPAC achieves huge subscription ROI via segmentation strategies
For its 2017-18, Tennessee Performing Arts Center saw a subscription campaign ROI to the tune of over 3,000%. Read how.
Podcast: Steven Roth featured on CI to Eye
Steven Roth, President of JCA Arts Marketing, discusses hot topics in arts ticketing and pricing with Erik Gensler in this podcast from Capacity Interactive.
Ask Me Anything: Smaller Subscription Packages
"We are concerned that offering smaller subscription packages would cannibalize sales of the larger packages. Do you have any suggestions?" Find out what Timmy has to say.
Segmenting Arts Patrons: Understanding the Why
Arts marketers have been taught to segment marketing and fundraising initiatives, but what’s the best way to segment? What should an effective segmentation strategy do?
Ask Me Anything: Audience Behavior
"We work hard to get each patron to consider becoming a subscriber. But with so much different behavior among audiences, is that a worthwhile effort?" Find out what Timmy Metzner has to say.
Ask Me Anything: Subscription Discounts
"We're slowly losing subscribers season after season. Would offering a larger subscription discount help?" Find out what Chris Fabiszak has to say.
Ask Me Anything: Shopping in Your Own Closet
"What's the best way to find new subscribers?" Find out what Steven Roth has to say.
Subscriptions Aren't Dead. Patience Is.
Thwarting doomsday: Why arts organizations must embrace innovative ticket pricing to grow sales and revenue.