The Pricing Dictionary
Some of the terminology around ticket pricing can be confusing—there's a lot of it! This dictionary is meant to bring you up to speed on pricing terms and inspire you.
Ask Me Anything: Sales Velocity
"What is sales velocity, and how do I capitalize it?" Read Jennifer's response.
Ask Me Anything: Second-Time Patrons
"Once you have segmented them and sent them a great offer to come back that they took advantage of, what next? Do they get another deal, but smaller? Do they get added to the greater list? How long do you keep them segmented?"
Ask Me Anything: Most Valuable Patron
Who is the MVP (most valuable patron) in your house?
Ask Me Anything: Repertoire Coding
"Part of our mission is to get patrons seeing as much of the full range of our work as possible. Is that a worthwhile effort or will people just stick with what they like?"
Ask Me Anything: Microzoning
"Please share with us some innovative strategies other orgs are taking with their pricing that we may be able to implement here." If we had to pick a single strategy that we wish more organizations utilized...