Ask Me Anything: Decoy Pricing
"I’ve heard that some organizations use 'premium pricing.' What is the rationale behind having a high top price?" Find out what Chris Fabiszak has to say.
Ask Me Anything: The Perception of Discounts
"How can we avoid the public perception that a discount offer is a sign of a poorly-selling show?" Find out what Steven Roth has to say.
Ask Me Anything: Price Discrimination
"How are other arts organizations successfully price discriminating to capture more value from cohorts with higher willingness to pay?" Find out what Timmy Metzner has to say.
Podcast: Steven Roth featured on CI to Eye
Steven Roth, President of JCA Arts Marketing, discusses hot topics in arts ticketing and pricing with Erik Gensler in this podcast from Capacity Interactive.
Ask Me Anything: Discount Types
"Which discount strategy works better—flat percentage discounts or buy one get one free (BOGO) offers?" Find out what Chris has to say.
Ask Me Anything: Price Gaps
"We want to offer both accessible and premium ticket prices, but are concerned about having a big gap. Any suggestions for determining price range?" Find out what Chris has to say.
Segmenting Arts Patrons: Understanding the Why
Arts marketers have been taught to segment marketing and fundraising initiatives, but what’s the best way to segment? What should an effective segmentation strategy do?
Ask Me Anything: Slow Sellers
"One of our shows isn’t selling well, and we're considering significantly lowering the ticket price. Is this the right approach?" Find out what Timmy has to say.