Ask Me Anything: Repertoire Coding
"Part of our mission is to get patrons seeing as much of the full range of our work as possible. Is that a worthwhile effort or will people just stick with what they like?"
Ask Me Anything: Microzoning
"Please share with us some innovative strategies other orgs are taking with their pricing that we may be able to implement here." If we had to pick a single strategy that we wish more organizations utilized...
Ask Me Anything: List Trades
"Other arts organizations in our community request list trades from us pretty regularly, and we’re pretty open to doing it. Is there a reason we shouldn’t be though?" Timmy gives you the short answer, the long answer, and the philosophical answer...
Ask Me Anything: Third-Party Sites
Steven Roth explains why you should shake off the idea that vendor sites like Groupon and Goldstar are only for getting rid of expendable inventory.
Don't let those top prices scare you away
Steven Roth responds to a recent New York Times article, "Broadway Tickets, for the Price of an Economics Lesson". Many people assume that all, or most all, tickets are at that top price. And they are usually wrong.
Ask Me Anything: Zoning vs scaling
"What is the difference between 'zoning' the house, and 'scaling' the house?" Find out what Timmy has to say.
Ask Me Anything: Decoy Pricing
"I’ve heard that some organizations use 'premium pricing.' What is the rationale behind having a high top price?" Find out what Chris Fabiszak has to say.
Ask Me Anything: The Perception of Discounts
"How can we avoid the public perception that a discount offer is a sign of a poorly-selling show?" Find out what Steven Roth has to say.