Ask Me Anything: Price Gaps
"We want to offer both accessible and premium ticket prices, but are concerned about having a big gap. Any suggestions for determining price range?" Find out what Chris has to say.
Segmenting Arts Patrons: Understanding the Why
Arts marketers have been taught to segment marketing and fundraising initiatives, but what’s the best way to segment? What should an effective segmentation strategy do?
Ask Me Anything: Slow Sellers
"One of our shows isn’t selling well, and we're considering significantly lowering the ticket price. Is this the right approach?" Find out what Timmy has to say.
Ask Me Anything: Variable vs. Dynamic Pricing
"I often hear people talk about 'variable pricing' and 'dynamic pricing.' What's the difference?" Find out what Chris Fabiszak has to say.
JCA Arts Marketing AMA: Discounting
"When should I discount?" Find out what Chris Fabiszak has to say.
JCA Arts Marketing AMA: The Perfect Price
“How can we tell if what we’re charging is the right price for our audience?” Find out what Brian Franko has to say.
JCA Arts Marketing AMA: Comps
"Some people on our staff and board believe that comping people in will incentivize them to become regular patrons ..." Find out what Timmy Metzner has to say.
JCA Arts Marketing AMA: Nudging
“Do you have any advice about how to use ticket pricing to promote an upcoming performance?" Find out what Steven Roth has to say.