Arts Marketing Against Sanity – RESULTS!
Last week, we introduced a new game for our colleagues—Arts Marketing Against Sanity! We gave you three prompts, with five answers each, and you voted on your favorite answers. Here are the winners.
TN Inspire: Youth is Not Wasted on the Young
Our very own Steven Roth, President of JCA Arts Marketing, gave a killer “TN Inspire” speech at the Tessitura conference last month. He talks about Broadway’s influence on our youth in this inspiring and fun 5-minute video.
Arts Marketing Against Sanity... a new game!
At the Tessitura Conference this year, we tried something new. We took the popular game Cards Against Humanity and turned it into a game about our favorite subject.
What we learned from the elephant in the room
We wanted to collect data on a topic that we felt was the elephant in the room—audience attrition, or why audience members attend a performance and never come back. So, we brought an actual elephant to the room…
Love Your Audience (And They'll Love You)
Your performances begin the moment a patron hears about your show—far before the lights ever go down. Therefore, a somewhat painful truth emerges …