Ask Me Anything: Surprise and Delight
Surprise & Delight: the latest trend all arts marketers are adopting. But how can you do it without breaking your marketing budget?
Ask Me Anything: Patron Retention
When should you take action on your retention strategy? Find out what Steven has to say.
It’s Time to Move on from Banner Advancement—Where Do We Start?
You’ve been running Banner Advancement for years, and we get it. It was a dependable, reliable system. Not perfect, but honestly, what is? But times have changed, your constituency is more savvy, and your needs have grown beyond the functions of the system. It’s time to move on.
Ask Me Anything: Segmentation
Steven Roth answers your question about getting started with segmentation.
Ask Me Anything: Competing with Amazon
Steven Roth explains how arts organizations are competing with Amazon.
I Think We Need a New CRM—Now What?
Your organization has grown and evolved over the years (or decades), and it’s time to consider a new CRM system. So, now what?
Selecting Your CRM Vendor: Tips for Checking References
Before you sign the contract, find out more about your final CRM vendor candidate using these tactics.
Why Isn't This Done Yet?
Learn why software implementations take longer than they should.