Ask Me Anything: Ticket Fees
Show the whole cost up front or save the fees for the end? Read Jennifer's tips on how to add fees in a way that's right for your organization.
Nobody expects the Spanish inquisition! When innovation inspires change
You’ve sat through several sales pitches and have made a decision on a new CRM. Brace yourself, though, because the fun part is about to begin...
What we learned from the elephant in the room
We wanted to collect data on a topic that we felt was the elephant in the room—audience attrition, or why audience members attend a performance and never come back. So, we brought an actual elephant to the room…
Ask Me Anything: ADA Rules
Let's make art accessible to everyone—check out Tony's great overview on the latest ADA rules.
Ask Me Anything: Second Visit Discount
They've seen you once, now you have to turn the first-timer into a multi-buyer. Is a discount the right strategy for a second visit?
Ask Me Anything: Surprise and Delight
Surprise & Delight: the latest trend all arts marketers are adopting. But how can you do it without breaking your marketing budget?
Ask Me Anything: Patron Retention
When should you take action on your retention strategy? Find out what Steven has to say.
It’s Time to Move on from Banner Advancement—Where Do We Start?
You’ve been running Banner Advancement for years, and we get it. It was a dependable, reliable system. Not perfect, but honestly, what is? But times have changed, your constituency is more savvy, and your needs have grown beyond the functions of the system. It’s time to move on.