Arts Marketers: Let's make some memories!
What if "memory making" was a key part of your audience engagement strategy?
Ask Me Anything: Dynamic Pricing and Customer Service
"Dynamic ticketing can present some customer service challenges—especially when it is new. How do you head off complaints or respond to patrons when you are A) discounting below initial costs, which may tick off some who paid full price or B) losing a potential new acquisition customer who is buying late and facing mediocre seats at a premium cost?"
Your Arts Marketing Questions, Answered! A Collection of AMAs from 2018
We compiled all your arts marketing "Ask Me Anything" (AMA) questions, and our consultants' answers, into one complimentary book for your reading and learning pleasure...
Ask Me Anything: Starting Dynamic Pricing
"I’m already halfway through my season but want to start dynamic pricing. Is it too late?"
Ask Me Anything: Sharing Data
"Data is one of our most valuable resources. Why would we share it with other organizations?"
A Thanksgiving Thank You, Chicago-style
A thank you to our clients, and a showcase of our clients in Chicago.
Ask Me Anything: Remember Your Mission Statement
We’ve reached a point at our organization where opening weekends for our productions have become so full of high-level donors, corporate sponsors, and elite members of the industry that I’m worried we’re moving away from being a nonprofit and coming across as money-hungry and inaccessible to our core audience. What should we do?
Arts Marketing Against Sanity Part 2– RESULTS!
Last week, we gave you two more questions from our favorite game—Arts Marketing Against Sanity! Here are the winners.