Ask Me Anything: Price Sensitivity
"How do we know if we’re seeing price sensitivity on a performance?" Read Jennifer's answer.
Ask Me Anything: Installment Plans
"We’re interested in implementing an installment plan for our subscription packages. Are there any best practices to keep in mind?" Read Jennifer's answer.
Ask Me Anything: Differentiated Pricing in a Small Venue
"We have a small 199-seat venue and, while we do reserved seat ticketing, we only have one price zone. Would it make sense for us to create multiple zones? If so, how many? What factors do we need to consider as we make this decision?" Read Timmy's take.
Ask Me Anything: Reexamine Pricing and Scaling
"How often should we be reexamining our pricing and scaling?" Read Timmy's take.
Comparing Ticket Prices
"When we price our tickets, is it best to keep the ticket prices at other arts organizations in our area in mind?" Consultant Timmy Metzner shares his thoughts.
Ask Me Anything: Working with JCA Arts Marketing
"I’ve read a lot of your answers and have gotten a lot of great tips. I’d like to hear what it’s like to work with JCA Arts Marketing though. What makes you different than other consulting firms? " Read Timmy's take.
Ask Me Anything: The Hamilton Problem
There are a few things you can count on in the arts, such as: audience churn is going to happen, oncers are not your best customers, and Hamilton is going to boost subscription and single ticket numbers and sell out.
Ask Me Anything: Tracking a Growing Audience
Obviously, the best case scenario is fulfilling your mission while making money and keeping everyone happy. That’s not always going to be the case, no matter what arts organization you represent.