Ask Me Anything: Microzoning
"Please share with us some innovative strategies other orgs are taking with their pricing that we may be able to implement here." If we had to pick a single strategy that we wish more organizations utilized...
Ask Me Anything: Segmentation
Steven Roth answers your question about getting started with segmentation.
Ask Me Anything: List Trades
"Other arts organizations in our community request list trades from us pretty regularly, and we’re pretty open to doing it. Is there a reason we shouldn’t be though?" Timmy gives you the short answer, the long answer, and the philosophical answer...
5 Simple Ways to Better Leverage Your RMA
We've compiled five time-saving shortcuts that help you leverage the Revenue Management Application (RMA) to work smarter, not harder.
Ask Me Anything: Third-Party Sites
Steven Roth explains why you should shake off the idea that vendor sites like Groupon and Goldstar are only for getting rid of expendable inventory.
Don't let those top prices scare you away
Steven Roth responds to a recent New York Times article, "Broadway Tickets, for the Price of an Economics Lesson". Many people assume that all, or most all, tickets are at that top price. And they are usually wrong.
Ask Me Anything: Zoning vs scaling
"What is the difference between 'zoning' the house, and 'scaling' the house?" Find out what Timmy has to say.
Ask Me Anything: Competing with Amazon
Steven Roth explains how arts organizations are competing with Amazon.