Arts Marketing Against Sanity... a new game!
At the Tessitura Conference this year, we tried something new. We took the popular game Cards Against Humanity and turned it into a game about our favorite subject.
Ask Me Anything: No Data, No Problem
Obviously, the best case scenario is fulfilling your mission while making money and keeping everyone happy. That’s not always going to be the case, no matter what arts organization you represent.
Ask Me Anything: Which Factors Predict Sales
Is there a way to know what factors best predict sales? Read Timmy's advice.
Ask Me Anything: Entry-Level Ticket Prices
What's the opposite of decoy pricing? Steven weighs in.
RMA Feature Focus: Season Wrap-Up
At the end of your season or fiscal year, are you using the RMA to its fullest potential to help you wrap up the season? Consider these reports that can help you take a look back and see how your season compares to those that came before it.
Ask Me Anything: Audience Behavior Metrics
"We’re interested in tracking our audience behavior over the past several seasons, but aren’t sure where to start. What metrics do you recommend to measure our audience behavior?"
The Pricing Dictionary
Some of the terminology around ticket pricing can be confusing—there's a lot of it! This dictionary is meant to bring you up to speed on pricing terms and inspire you.
Ask Me Anything: Senior Discounts
"We are considering doing away with senior discounts. Does that send the wrong message?" Read Timmy's advice.