Ask Me Anything: University Arts Organizations
"As a performing arts organization within a university, we often struggle with how to engage our student population as new audiences. What strategies, be that pricing or promotion, have you seen work?”
Embracing Brand Disloyalty
Rather than viewing other arts organizations as competition for time and money, what if those organizations were viewed as partners in building a community of brand disloyal arts patrons?
Case Study: TPAC achieves huge subscription ROI via segmentation strategies
For its 2017-18, Tennessee Performing Arts Center saw a subscription campaign ROI to the tune of over 3,000%. Read how.
Ask Me Anything: Demographic Segmentation
Is demographic segmentation something your team should consider? Read Timmy's advice first.
Ask Me Anything: Sales Velocity
"What is sales velocity, and how do I capitalize it?" Read Jennifer's response.
RMA Feature Focus: Forecasting Module
It's that time of year again. With seasons being announced and renewal mailings being sent, it's time to create some new forecasts!
Ask Me Anything: Repertoire Scoring
What are some best practices for using repertoire coding to set your budget? Find out what Timmy Metzner has to say.
Ask Me Anything: Forecasting
Forecasting can be a tedious process, but it is well worth the effort to get it right! Here are some things to keep in mind when you’re creating your forecasts for the upcoming season.