Ask Me Anything: Segmentation Metrics
"We’ve recently started being more strategic about our segmentation strategy. What key metrics do you recommend using to measure our results?"
Ask Me Anything: Retention Goals
"Our returning patron numbers have been pretty low for the past few years. What’s the best—and quickest—way to bring those numbers up?" Read Timmy's advice.
Ask Me Anything: Segmentation Strategy on a Low Budget
"You talk a lot about segmentation, but I work at an organization with a small staff and limited resources. Is that kind of marketing realistic given our time and budget-constraints?" Read Timmy's advice.
Ask Me Anything: Candidates for Subscription
What are characteristics of the most qualified candidates for subscription? Read Timmy's advice.
Ask Me Anything: Loss Aversion
What is loss aversion and how can it relate to the arts? Steven weighs in.
Ask Me Anything: No Data, No Problem
Obviously, the best case scenario is fulfilling your mission while making money and keeping everyone happy. That’s not always going to be the case, no matter what arts organization you represent.
Ask Me Anything: Which Factors Predict Sales
Is there a way to know what factors best predict sales? Read Timmy's advice.
Ask Me Anything: Entry-Level Ticket Prices
What's the opposite of decoy pricing? Steven weighs in.