Ask Me Anything: Microzoning
"Please share with us some innovative strategies other orgs are taking with their pricing that we may be able to implement here." If we had to pick a single strategy that we wish more organizations utilized...
Ask Me Anything: Segmentation
Steven Roth answers your question about getting started with segmentation.
Ask Me Anything: List Trades
"Other arts organizations in our community request list trades from us pretty regularly, and we’re pretty open to doing it. Is there a reason we shouldn’t be though?" Timmy gives you the short answer, the long answer, and the philosophical answer...
Ask Me Anything: Third-Party Sites
Steven Roth explains why you should shake off the idea that vendor sites like Groupon and Goldstar are only for getting rid of expendable inventory.
Ask Me Anything: Zoning vs scaling
"What is the difference between 'zoning' the house, and 'scaling' the house?" Find out what Timmy has to say.
Ask Me Anything: Competing with Amazon
Steven Roth explains how arts organizations are competing with Amazon.
Ask Me Anything: Decoy Pricing
"I’ve heard that some organizations use 'premium pricing.' What is the rationale behind having a high top price?" Find out what Chris Fabiszak has to say.
Ask Me Anything: The Perception of Discounts
"How can we avoid the public perception that a discount offer is a sign of a poorly-selling show?" Find out what Steven Roth has to say.