Ask Me Anything: ADA Rules
Let's make art accessible to everyone—check out Tony's great overview on the latest ADA rules.
Ask Me Anything: Second Visit Discount
They've seen you once, now you have to turn the first-timer into a multi-buyer. Is a discount the right strategy for a second visit?
Ask Me Anything: Repertoire Coding
"Part of our mission is to get patrons seeing as much of the full range of our work as possible. Is that a worthwhile effort or will people just stick with what they like?"
Ask Me Anything: Surprise and Delight
Surprise & Delight: the latest trend all arts marketers are adopting. But how can you do it without breaking your marketing budget?
Ask Me Anything: Patron Retention
When should you take action on your retention strategy? Find out what Steven has to say.
Ask Me Anything: Microzoning
"Please share with us some innovative strategies other orgs are taking with their pricing that we may be able to implement here." If we had to pick a single strategy that we wish more organizations utilized...
Ask Me Anything: Segmentation
Steven Roth answers your question about getting started with segmentation.
Ask Me Anything: List Trades
"Other arts organizations in our community request list trades from us pretty regularly, and we’re pretty open to doing it. Is there a reason we shouldn’t be though?" Timmy gives you the short answer, the long answer, and the philosophical answer...