Ask Me Anything: Smaller Subscription Packages
"We are concerned that offering smaller subscription packages would cannibalize sales of the larger packages. Do you have any suggestions?" Find out what Timmy has to say.
Ask Me Anything: Price Gaps
"We want to offer both accessible and premium ticket prices, but are concerned about having a big gap. Any suggestions for determining price range?" Find out what Chris has to say.
Ask Me Anything: Returning Artists
"Next year we have a returning artist who didn't sell well the last time they performed at our venue. How do we change up the messaging?" Find out what Timmy has to say.
Ask Me Anything: Slow Sellers
"One of our shows isn’t selling well, and we're considering significantly lowering the ticket price. Is this the right approach?" Find out what Timmy has to say.
Ask Me Anything: Variable vs. Dynamic Pricing
"I often hear people talk about 'variable pricing' and 'dynamic pricing.' What's the difference?" Find out what Chris Fabiszak has to say.
Ask Me Anything: Marketing to Millennials
"What are ways to increase Millennial ticket buyers across genres for performing arts organizations?" Find out what Timmy Metzner has to say.
JCA Arts Marketing AMA: Permission Marketing
"I’ve heard the term 'permission marketing' used a lot recently. Does it apply to arts marketing?" Find out what Steven Roth has to say.
JCA Arts Marketing AMA: Audience Behavior
"We work hard to get each patron to consider becoming a subscriber. But with so much different behavior among audiences, is that a worthwhile effort?" Find out what Timmy Metzner has to say.