Ask Me Anything: University Arts Organizations
"As a performing arts organization within a university, we often struggle with how to engage our student population as new audiences. What strategies, be that pricing or promotion, have you seen work?”
Ask Me Anything: Demographic Segmentation
Is demographic segmentation something your team should consider? Read Timmy's advice first.
Ask Me Anything: Sales Velocity
"What is sales velocity, and how do I capitalize it?" Read Jennifer's response.
Ask Me Anything: Repertoire Scoring
What are some best practices for using repertoire coding to set your budget? Find out what Timmy Metzner has to say.
Ask Me Anything: Forecasting
Forecasting can be a tedious process, but it is well worth the effort to get it right! Here are some things to keep in mind when you’re creating your forecasts for the upcoming season.
Ask Me Anything: Mission-Guided Profitable Producing
Obviously, the best case scenario is fulfilling your mission while making money and keeping everyone happy. That’s not always going to be the case, no matter what arts organization you represent.
Ask Me Anything: Fixing Holes in the House
Let's start by addressing how those holes got there in the first place...
Ask Me Anything: Moving Younger Audiences Up The Ladder
By doing a quick glance at 21 company websites from prominent theatre, opera, and symphonic organizations across the country, I have found that most have a student rush or similar access program. What the vast majority don’t have is a membership or subscription option to engage young people with their programming at an early age with accessible pricing and subscription perks.